We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
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If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
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More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Sony BRAVIA 3 II K43XR38M2PB.UKA is a 43-inch 4K Ultra HD Google TV designed for customers who want detailed picture quality, accessible streaming and a range of entertainment features in a manageable screen size.
At the heart of this 2026 Sony television is the XR Processor, which uses AI-based picture processing to analyse scenes and refine colour, contrast and clarity. XR Triluminos Pro technology further enhances colour reproduction, helping films, dramas, documentaries and live sport look natural and full of detail.
Google TV makes finding entertainment straightforward by bringing compatible streaming services and apps together in one interface. Whether you prefer watching films, catching up with television programmes or sharing content from a compatible mobile device, the smart platform gives you several ways to enjoy your favourite content.
There is also plenty to consider if gaming is important to you. Four HDMI 2.1 connections support advanced gaming features, including 4K at 120 frames per second and Variable Refresh Rate, when used with compatible equipment and content.
With Dolby Vision picture support, Dolby Atmos audio compatibility and a design intended to sit neatly within your room, the BRAVIA 3 II offers a considered combination of picture quality, smart entertainment and connectivity.
The 4K Ultra HD resolution provides four times the pixel count of Full HD, allowing compatible content to display finer detail across the screen. This is particularly useful when watching high-resolution films, nature documentaries and sporting events, where textures and smaller details contribute to the overall picture.
On a 43-inch screen, 4K resolution offers a detailed picture without requiring a particularly large television. It is worth considering for bedrooms, smaller lounges and dedicated gaming areas where screen size and viewing distance need to work together.
The XR Processor analyses the content being displayed and adjusts elements such as colour, contrast and clarity to improve the overall presentation.
Its AI-based scene recognition helps refine different parts of the picture, aiming to reproduce more natural-looking images across a variety of viewing material.
For everyday viewing, this means the television can process different types of content intelligently rather than relying on a single fixed picture treatment.
XR Triluminos Pro is designed to reproduce a broad range of colours, including subtle differences in shade and saturation.
This helps skin tones, landscapes, clothing and other colourful details appear more nuanced. When watching films or nature programmes, the result is a picture with greater colour variety and more natural-looking gradations.
Not everything you watch will be available in native 4K. Sony’s XR Clear Image processing uses AI-based upscaling to improve the appearance of lower-resolution content.
By analysing the incoming picture and refining detail, the television can make supported lower-resolution material look clearer on its 4K screen.
The improvement depends on the original source, so older broadcasts and lower-quality streams will not necessarily look the same as native 4K content. However, upscaling helps make better use of the screen’s resolution when watching a mixture of programmes and streaming services.
Dolby Vision is a high dynamic range picture format designed to improve the presentation of compatible content, including detail in brighter and darker areas of a scene.
When watching supported films and programmes, this can help reveal more subtle differences in lighting and colour, contributing to a more natural-looking picture.
The result depends on the content being watched and its original picture quality.
Google TV brings compatible streaming apps, films and television programmes together in a single interface.
Rather than switching between separate devices for every service, you can browse available content and access your installed apps from the television itself. Recommendations and content discovery features can also help you find something to watch.
The platform supports a broad range of entertainment options, although individual apps may require their own subscriptions.
Google TV is designed to make accessing streaming entertainment more straightforward.
Compatible apps are brought together within one interface, giving you a convenient starting point for finding films, television programmes and other online content. This is useful if you regularly switch between different streaming services throughout the week.
Dedicated remote-control buttons provide direct access to selected apps, reducing the number of steps needed to start watching.
An internet connection is required for online streaming and connected smart functions. Certain services may also require an account or paid subscription.
Compatible Google voice-control functions let you search for entertainment and manage supported television functions using spoken commands.
The television also supports connections with compatible Alexa-enabled devices, allowing selected functions to be controlled through your existing smart-home setup.
These options can make everyday operation more convenient, particularly when searching for a particular programme or adjusting settings.
Available functions depend on the connected device, software configuration and account settings.
Dolby Atmos and DTS are audio formats designed to create a greater sense of space and direction in compatible soundtracks.
When watching supported films and programmes, these formats can help create a more involving presentation than conventional stereo sound alone.
The television’s X-Balanced Speaker design is intended to improve sound reproduction by reducing distortion, helping dialogue and other audio details remain clear.
Actual results depend on the programme, soundtrack, room and listening position. Customers looking for a more substantial home cinema experience may also wish to consider a compatible soundbar or separate audio system.
The four HDMI 2.1 connections provide useful flexibility when connecting compatible gaming consoles and other equipment.
Supported gaming features include:
These features are particularly relevant to players using compatible consoles or gaming equipment. The available resolution, frame rate and gaming functions depend on the connected device, game and settings.
The BRAVIA 3 II supports Apple AirPlay 2 and Google Cast, providing additional ways to share compatible content from mobile devices.
AirPlay 2 lets you stream supported content from compatible Apple devices, including iPhone, iPad and Mac. Google Cast offers another way to send compatible films, programmes and other media from a phone or tablet to the television.
These functions are useful for sharing photos, watching supported content on a larger screen or making use of compatible apps without having to navigate to everything using the television remote.
Sony’s Flush Surface design gives the television a clean appearance, with a narrow-looking bezel that helps keep attention on the picture.
The slim T-shaped blade stand complements the overall design when the television is placed on suitable furniture. The television is also designed to support wall mounting, providing another option if you prefer a less prominent installation.
Before choosing a mounting position, check the available space, viewing height and compatibility of any wall bracket.
The combination of 4K resolution, picture processing and smart streaming makes the BRAVIA 3 II suitable for a mixture of everyday entertainment.
You can use it for television programmes, online streaming and compatible games without needing a separate streaming device for every service. Its picture processing also helps when switching between native 4K material and lower-resolution content.
A 43-inch television can be a practical choice when a larger screen would dominate the room or be difficult to position.
It provides a substantial viewing area for films and sport while remaining suitable for many bedrooms, smaller living rooms and gaming spaces.
As with any television, consider your normal viewing distance and available furniture before deciding whether 43 inches is the right size.
Four HDMI connections provide scope for connecting multiple compatible devices, such as gaming consoles, set-top boxes and other entertainment equipment.
This can help keep your setup organised and reduce the need to swap cables when changing between devices.
AirPlay 2 and Google Cast add further flexibility for compatible mobile devices, while Google TV brings supported streaming services together in one place.
Dolby Vision, Dolby Atmos and DTS support gives you access to several established entertainment formats.
When the content is available in compatible formats, you can enjoy enhanced picture presentation and sound processing designed to create a more involving experience.
The benefit depends on the source material and connected equipment, so it is worth checking the formats supported by the services and devices you use most often.
The 43-inch screen is worth considering when you want a 4K television but have limited space for a larger model. It provides a detailed picture in a format that can suit a variety of room layouts.
If you regularly watch content through online services, Google TV offers a convenient way to bring compatible apps and programmes together. AirPlay 2 and Google Cast are also useful if you share content from compatible mobile devices.
The HDMI 2.1 connections and supported gaming features make this model worth considering if you play games on compatible equipment and want access to higher frame rates and variable refresh-rate support.
Check the requirements of your console and games to establish which features you can use.
The XR Processor, XR Triluminos Pro colour processing and Dolby Vision support make this a strong option to consider if picture quality is high on your list of priorities.
Dolby Atmos and DTS compatibility also provide additional audio-format support for compatible content.
The Sony BRAVIA 3 II brings together the features many customers look for when choosing a new television: detailed 4K pictures, intelligent image processing, straightforward access to streaming entertainment and flexible connections for external equipment.
Its XR Processor and XR Triluminos Pro technologies focus on picture quality, while XR Clear Image processing helps improve the presentation of compatible lower-resolution material. This is useful if your viewing habits include a mixture of streaming, broadcast television and higher-resolution films.
Google TV provides a central place for compatible apps and entertainment, reducing reliance on separate streaming equipment. The addition of Apple AirPlay 2 and Google Cast also makes sharing content from supported mobile devices more convenient.
For gaming, four HDMI 2.1 connections and support for features such as VRR and ALLM offer useful flexibility with compatible consoles. Meanwhile, Dolby Vision, Dolby Atmos and DTS support makes the television suitable for customers who also value modern film and audio formats.
The 43-inch screen is another important consideration. It offers 4K resolution in a size that can work well in smaller rooms without requiring the space needed for a larger television.
If you are comparing televisions for a bedroom, smaller lounge or gaming area, the BRAVIA 3 II is worth considering for its combination of picture processing, smart entertainment and connectivity.
The exact package contents should be checked against the supplied UK retail version before publication.
Yes. The 43-inch BRAVIA 3 II has a 4K Ultra HD screen, providing a higher resolution than Full HD. Compatible 4K films and programmes can display finer detail, while Sony’s XR Clear Image processing can improve the presentation of supported lower-resolution content.
Yes. Google TV brings compatible streaming apps, films and television programmes together in one interface. An internet connection is needed for online services, and some apps require a separate subscription.
The television has four HDMI 2.1 inputs and supports gaming features including 4K at 120 frames per second, Variable Refresh Rate and Auto Low Latency Mode. The available functions depend on the console, game and connection settings.
Yes. Dolby Vision is supported for compatible content, helping improve the presentation of colour, contrast and detail in brighter and darker parts of a scene.
Yes. Apple AirPlay 2 and Google Cast are supported, allowing compatible devices to share supported content on the television. The available functions depend on your device and the app being used.
Yes. Dolby Atmos and DTS audio formats are supported. The sound you experience depends on the content and playback equipment, so customers seeking a more substantial home cinema sound may wish to consider a compatible external audio system.
The television is designed to support wall mounting. Before installation, check the exact model’s mounting specifications and choose a compatible bracket. Professional installation may be available where applicable.
A 43-inch television is worth considering for smaller living rooms, bedrooms and gaming areas. Your ideal screen size depends on viewing distance, room layout and personal preference. Our team can help you compare suitable televisions before making a decision.
Choosing a television involves more than comparing screen sizes and specifications. At Snelling Gerald Giles, our aim is to help you choose the right model for your room, viewing habits and budget.
As an independent electrical retailer serving Norfolk since 1948, we combine personal service with knowledgeable product advice. Whether you are replacing an existing television or planning a new entertainment setup, our team can help you understand the differences between available models and identify the features that matter most to you.
You can also visit our Norwich and Blofield showrooms to discuss your requirements and view selected products. Seeing televisions in person can help you compare screen sizes, picture presentation and the features available across different models.
We offer delivery services to help you receive your new television, and installation may be available where applicable. If you would like to discuss the options for your home, our team can explain the relevant services before you purchase.
Our Price Match Promise provides additional reassurance when comparing prices. Please refer to our published policy for the applicable terms.
With Snelling Gerald Giles, you have access to friendly advice from an established independent retailer, helping you make an informed decision about your next television.
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We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
For full details follow the link below.
Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
Installation prices from:
All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.
For full details, please follow the link below.
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