We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
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If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
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Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Sony BRAVIA 3 II K55XR38M2PB.UKA combines a 55-inch 4K Ultra HD screen with intelligent picture processing, Google TV and features for compatible games consoles. It is a television to consider if you want a larger screen for films, streaming, sport and everyday viewing, with the flexibility to connect other entertainment equipment.
At the heart of the picture processing is Sony’s XR Processor, which analyses scenes and adjusts colour, contrast and clarity. XR Triluminos Pro reproduces a broad range of colours, while XR Clear Image uses AI processing to upscale supported content towards 4K. These features help make the most of different sources, whether you’re watching high-resolution streaming content or programmes originally produced at a lower resolution.
Google TV brings supported apps and entertainment together in a central interface, making it easier to browse for something to watch. Google Cast and Apple AirPlay 2 also allow compatible devices to share supported content with the television.
For gaming, the BRAVIA 3 II supports 4K at 120 frames per second, Variable Refresh Rate and Auto Low Latency Mode through its HDMI 2.1 connections. These features can help provide smoother motion and responsive gameplay when paired with compatible consoles and games.
Dolby Vision, Dolby Atmos and DTS support add further flexibility for films and other compatible content. Whether you’re choosing a television for everyday programmes or building a more complete home entertainment setup, this Sony model brings together picture processing, smart viewing and gaming capabilities in one screen.
The 4K Ultra HD screen displays detailed images, making it well suited to films, television programmes, documentaries and sport. With four times as many pixels as Full HD, 4K can reveal finer detail when the source content is available at the appropriate resolution.
Picture quality also depends on the original recording, broadcast or stream. The BRAVIA 3 II combines its 4K display with Sony’s picture processing to refine the image across different types of content.
The XR Processor uses AI-based scene recognition to analyse picture content and optimise elements such as colour, contrast and clarity. This processing helps the television present detail and tonal differences across a variety of scenes.
It is useful when moving between different programmes and genres, from bright outdoor scenes to darker film sequences. The effect will depend on the content and the picture settings selected.
XR Triluminos Pro is designed to reproduce over a billion colours, including subtle differences in shade and saturation. This helps create more nuanced colours in landscapes, animation, wildlife programmes and films.
Rather than simply making every colour look more intense, the processing aims to retain variation between shades. This can help skin tones, scenery and other details appear more natural when the source material supports them.
Not every programme is available in native 4K. XR Clear Image analyses compatible lower-resolution content and uses AI processing to upscale it towards 4K, working to restore detail and reduce unwanted picture noise.
This is useful if you watch a mixture of high-resolution streaming, television broadcasts and older programmes. Upscaling cannot recreate all the information in a native 4K recording, but it can help lower-resolution content make better use of the screen.
Google TV brings supported streaming apps, films and programmes into one interface. You can explore available content and access compatible services without having to rely on a separate streaming player for every app.
Voice control provides another way to search for entertainment and access supported functions. App availability and features may depend on your region, account, subscriptions and software version.
Dolby Vision support allows compatible content to use its HDR picture information, helping preserve detail across brighter highlights and darker areas of a scene. This can be particularly useful for films and series produced with Dolby Vision.
The final result depends on the content and picture settings. Compatible HDR material is needed to make use of the format.
The Sony BRAVIA 3 II has four HDMI 2.1 ports and supports 4K at 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).
These features address different aspects of gaming:
These capabilities make the television worth considering for compatible modern games consoles. The features available in practice depend on the console, game, cable, connection and selected settings.
Google Cast and Apple AirPlay 2 provide ways to share supported content from compatible phones, tablets and computers.
You can use these functions to display photographs, play supported media or send content from compatible apps to the television. The precise options depend on your device and the app being used.
The BRAVIA 3 II supports Dolby Atmos and DTS audio formats for compatible content. These formats can provide a more immersive presentation when the programme and playback equipment support the relevant audio features.
Sony’s X-Balanced Speaker design is intended to reduce distortion, helping maintain clarity in the sound produced by the television. If you plan to add a soundbar or another audio system, check its connections and format compatibility to make sure it suits your setup.
The television supports simultaneous audio output, allowing supported headphones and the television speakers to be used together in compatible configurations.
This can be helpful when one person wants to listen through headphones while another continues listening through the TV speakers. The available operation and volume controls depend on the connected devices and settings.
Google voice control can help you find films, open supported apps and access selected television functions. Compatible Alexa-enabled devices can also provide additional control options.
Voice functions require compatible equipment and appropriate setup. Some services may require an internet connection, an account or separate subscriptions.
The television includes energy-related functions such as Dynamic Backlight Control, Power Saving Mode and Display Off Mode. These provide options for managing power use according to your viewing needs and settings.
Display Off Mode allows audio to continue while the picture is switched off, which can be useful when listening to supported audio content without needing the screen on.
The 55-inch screen gives films, sport and television programmes plenty of space, while 4K resolution helps show fine detail when the source content supports it. Sony’s picture processing adds tools for refining the image and improving the presentation of supported lower-resolution material.
Google TV makes everyday viewing more straightforward by bringing supported entertainment services together. You can browse available content, search using voice functions and share compatible media from personal devices.
If gaming is part of your routine, the HDMI 2.1 features provide useful options for compatible consoles. Higher-frame-rate support, VRR and ALLM can help with smooth movement and responsive controls, although performance depends on the game and connected equipment.
For film fans, Dolby Vision support gives access to compatible HDR picture content, while Dolby Atmos and DTS provide audio-format compatibility for supported programmes. You can use the television’s speakers or explore compatible external audio equipment to suit your room and listening preferences.
The range of connections also makes it easier to bring together different parts of an entertainment setup, including games consoles and other HDMI devices. Before buying, consider the space available for a 55-inch screen, your usual viewing distance and whether you intend to use a stand or wall mount.
The Sony BRAVIA 3 II is worth considering for people looking for a 55-inch 4K smart television for a living room or dedicated entertainment area.
It may suit:
If you are replacing an existing television, check the dimensions of the available space and consider how a 55-inch screen will suit your room. Our team can help you compare screen sizes and discuss the connections and features that matter most to you.
The Sony BRAVIA 3 II combines a 55-inch 4K display with picture processing, smart entertainment and gaming features. Its XR Processor and XR Triluminos Pro focus on refining picture detail and colour, while XR Clear Image helps improve the presentation of supported lower-resolution content.
Google TV brings compatible streaming services into one interface, with voice control and content sharing through Google Cast and Apple AirPlay 2. This gives you several ways to find and enjoy entertainment without making a separate streaming device essential for every service.
Gaming is another key consideration. Four HDMI 2.1 ports, 4K at 120fps, VRR and ALLM provide useful capabilities for compatible consoles and games. Dolby Vision, Dolby Atmos and DTS support also make the television suitable for a range of compatible film and audio content.
The right television depends on your room, viewing habits and the equipment you plan to connect. The BRAVIA 3 II is worth considering if you want a larger 4K smart screen that can handle everyday viewing, streaming and gaming, with room to build on your setup over time
The exact remote control and supplied accessories may vary by region or package. Check the supplied setup documentation for details specific to your television.
Yes. The K55XR38M2PB.UKA corresponds to the Sony K-55XR38M2, which has a 55-inch screen measured diagonally at approximately 139 cm.
Yes. It has a 4K Ultra HD screen. Compatible 4K content can display fine detail, while XR Clear Image AI processing can upscale supported lower-resolution material towards 4K.
Yes. The television supports 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode through its HDMI 2.1 connections. You will need compatible gaming equipment and content to use these features.
Yes. Google TV provides access to supported streaming apps and entertainment services. App availability, account requirements and subscriptions vary by service and region.
Yes. Google Cast and Apple AirPlay 2 allow compatible devices to share supported content with the television. The functions available depend on your device, software and app.
Yes. It supports Dolby Vision for compatible HDR picture content and Dolby Atmos and DTS audio formats for compatible content. The experience depends on the programme and playback setup.
Yes. The television has four HDMI 2.1 ports for compatible devices. Check the requirements of your soundbar or console and use the appropriate connection and settings.
Wall mounting is an option with compatible equipment. Before choosing a bracket, check the exact television’s mounting requirements and ensure that the wall and installation location are suitable.
Choosing a television involves more than comparing screen sizes and specifications. Your room, viewing distance, usual programmes and connected equipment all influence which model will suit you best.
Snelling Gerald Giles is an independent electrical retailer serving Norfolk since 1948. Our team can help you understand the differences between televisions, compare features and choose a setup that fits your needs.
We offer delivery and can help with television installation where applicable. You can also visit our Norwich or Blofield showroom for advice and to view selected products. If you are comparing prices, our Price Match Promise is subject to its published policy and terms.
Whether you need help choosing a screen size, understanding gaming connections or considering a compatible soundbar, our team is available to help you make an informed decision before you buy.
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We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
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Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
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All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
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