Sony K50XR38M2PB.UKA (2026) 50 Inch Bravia 3 II 4K Ultra HD Google TV

SKU: K50XR38M2PB.UKA

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  • Installation
    TV Wall Mounting and Smart Installation over 41" Screen - £180.00

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    TV Wall Mounting and Installation over 41" Screen - £130.00

    Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.

    Standard Television Installation - £45.00

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    Smart Television Installation - £95.00

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  • Remove & Recycle
    Television Collection for Recycling - £20.00

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  • Unpack & Dispose
    Disposal of Packaging - £5.00

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Key Features

  • 4K Ultra HD picture with XR Processor – AI-powered picture processing refines colour, contrast and detail for clearer, more natural-looking viewing.
  • XR Triluminos Pro colour – Reproduces a wide range of colours, helping films, documentaries and sport look rich and lifelike.
  • Google TV smart platform – Brings streaming apps, films and programmes together in one place, making it easier to find something to watch.
  • Dolby Vision and Dolby Atmos – Supports enhanced picture and sound formats for compatible films and programmes.
  • Gaming features with HDMI 2.1 – Supports 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode for compatible gaming equipment.

Overview

The Sony BRAVIA 3 II combines 4K Ultra HD picture quality, smart entertainment and gaming features in a television suited to everyday viewing. Its XR Processor uses AI-based picture analysis to refine colour, contrast and clarity, helping you enjoy films, television programmes and sport with well-defined detail.

Google TV makes it straightforward to explore entertainment from supported streaming apps and subscriptions. Rather than moving between separate devices and menus, you can browse content in one place and use voice control to help find what you want to watch.

There is also plenty to consider if you play games. HDMI 2.1 connections support features including 4K at 120 frames per second, Variable Refresh Rate and Auto Low Latency Mode with compatible equipment. For films and series, Dolby Vision and Dolby Atmos support help make the most of content produced in those formats.

With its slim-bezel appearance, integrated smart functions and flexible connectivity, the BRAVIA 3 II is worth considering if you want a television that can handle everyday programmes, streaming, films and console gaming without needing a separate streaming player.

Picture Quality & Smart Features

4K Ultra HD detail for everyday viewing

The 4K Ultra HD resolution displays detailed images, making it well suited to high-quality films, streaming content, documentaries and sport. The final picture will depend on the quality and resolution of the content being watched, as well as the source device and settings.

Sony’s XR Processor analyses picture content and adjusts elements such as colour, contrast and clarity. This processing helps the television present a more refined image across different types of programmes.

AI picture processing and upscaling

Not everything you watch will be available in native 4K. XR Clear Image uses AI processing to upscale compatible lower-resolution content towards 4K, working to restore detail and reduce unwanted image noise.

This can be useful when switching between high-resolution streaming, standard television broadcasts and older content. Upscaling cannot add all the detail of a native 4K source, but it can help lower-resolution material make better use of the screen.

A wider range of colours

XR Triluminos Pro is designed to reproduce a broad palette of colours, including subtle differences between shades. This helps give scenes more natural-looking variation, from landscapes and wildlife documentaries to colourful animation and dramatic film scenes.

The result depends on the source material and picture settings, but the processing gives the television additional tools for presenting colour with greater nuance.

Smart entertainment through Google TV

Google TV brings supported streaming services, films and programmes into a central interface. You can browse available content, explore recommendations and open compatible apps without relying on a separate streaming device for every service.

The platform includes voice-control functions, while Google Cast and Apple AirPlay 2 support streaming or sharing content from compatible devices. Available apps and functions can depend on the service, region, account and software version.

Picture and sound formats for films

Dolby Vision support allows compatible content to use the format’s HDR picture information, helping present detail across brighter and darker areas of a scene. Dolby Atmos and DTS support add compatibility with immersive audio formats.

The audible result depends on the programme, audio settings and playback equipment. If you want to build a more substantial sound system, the television can also form part of a setup with compatible external audio equipment.

Features That Matter

Gaming with HDMI 2.1

The BRAVIA 3 II supports 4K gaming at up to 120 frames per second, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) through its HDMI 2.1 connections, when used with compatible equipment and content.

A higher frame rate can make fast movement appear smoother. VRR helps the display keep pace with a compatible game’s changing frame rate, while ALLM can switch the television to a low-latency setting when supported equipment is detected.

These features are particularly relevant if you own a compatible games console or gaming device. The performance you experience will depend on the game, connected equipment and selected settings.

Streaming and voice control

Google TV offers a convenient way to find content across supported apps and subscriptions. Voice control can help you search for programmes or access functions without having to type every request using the remote.

Google Cast and Apple AirPlay 2 provide additional ways to share compatible content from a phone, tablet or computer. This is useful when you want to show photographs, play supported media or move content from a personal device to the television.

Audio support for different listening needs

Dolby Atmos and DTS compatibility allows the television to handle content created with these audio formats. Sony’s X-Balanced Speaker design is intended to reduce distortion, helping dialogue and other sound details remain clearer.

The television also supports simultaneous audio output, allowing compatible headphones and the television speakers to be used together in supported configurations. This can be useful when one person wants to listen privately while others continue listening through the TV.

A clean, understated appearance

The Flush Surface design and slim bezel keep the frame visually unobtrusive, allowing more attention to remain on the picture. The television can be placed on a suitable surface using its matching stand or considered for wall mounting with compatible equipment.

Before choosing a location or wall bracket, check the model’s mounting requirements and allow for cables, ventilation and access to the connections.

Settings to help manage energy use

Eco Dashboard 2 brings together supported energy-related settings and can monitor power consumption. Adjusting picture brightness and available power-saving options may help reduce energy use, depending on your viewing habits and settings.

The television also incorporates recycled plastic in its back cover. The amount of recycled material can vary by model and market.

Everyday Benefits

The BRAVIA 3 II is intended to make different types of entertainment easy to access from one television. Google TV brings supported streaming services into a shared interface, so you can browse for a film, follow a series or look for something new without repeatedly switching devices.

Picture processing is useful when your viewing habits include a mixture of content quality. Native 4K programmes can take advantage of the screen’s resolution, while upscaling can improve the presentation of supported lower-resolution sources.

For gaming, HDMI 2.1 features offer more flexibility with compatible consoles and games. The combination of high-frame-rate support, VRR and ALLM is particularly useful for players who want responsive controls and smoother movement.

The television’s connectivity also makes it easier to build a broader entertainment setup. Google Cast and Apple AirPlay 2 provide options for sharing content from compatible personal devices, while HDMI connections allow compatible players, consoles and audio equipment to be connected.

Finally, the range of picture and sound format support gives you options for different kinds of content. Whether you are watching a drama, streaming a documentary or playing a game, the available processing and format support help the television adapt to the material and connected equipment.

Who Is It Ideal For?

The Sony BRAVIA 3 II is worth considering if you want a 4K smart television for a main living room, bedroom or dedicated entertainment area. Its Google TV platform suits viewers who regularly use streaming services and prefer to browse content from one central screen.

It is also a good match for people who watch a broad mix of content, including films, television broadcasts, sport and online video. XR picture processing and upscaling can be useful when the quality of the source varies.

Console players should pay particular attention to its HDMI 2.1 gaming features. Support for 4K at 120fps, VRR and ALLM makes it suitable for compatible gaming equipment, although the features available will depend on the console, game and connection.

If you use a smartphone, tablet or computer to share photographs and other supported media, Google Cast and Apple AirPlay 2 add convenient connection options. And if you are planning to improve your sound system later, Dolby Atmos and DTS support are useful considerations when checking compatibility with external audio equipment.

Why Choose This Product?

The Sony BRAVIA 3 II brings together the features many people look for when choosing a television: 4K resolution, picture processing, integrated streaming and flexible connectivity.

Its XR Processor and XR Triluminos Pro focus on the quality of the picture, while XR Clear Image provides processing for compatible lower-resolution content. Google TV gives you a straightforward way to discover entertainment, with casting options for supported personal devices.

Gaming is another reason to consider this model. Its HDMI 2.1 capabilities support features that matter to compatible modern consoles, including high-frame-rate 4K gaming, Variable Refresh Rate and Auto Low Latency Mode.

The television also supports Dolby Vision, Dolby Atmos and DTS, giving it compatibility with a range of picture and sound formats. Its slim-bezel design keeps the appearance simple, whether it is placed on suitable furniture or wall-mounted using compatible hardware.

The best choice will depend on your room, viewing distance, usual content and connected devices. If you are unsure which screen size or setup will suit you, the team at Snelling Gerald Giles can help you consider the options before you buy.

What’s Included

  • Sony BRAVIA 3 II television
  • Remote control

Please check the supplied package and setup documentation for the accessories and instructions applicable to your specific UK model.

Frequently Asked Questions

Is this a 4K television?

Yes. The Sony BRAVIA 3 II has 4K Ultra HD resolution, allowing compatible content to be displayed with fine detail. Its XR Clear Image processing can also upscale supported lower-resolution content towards 4K.

Does this television have Google TV?

Yes. Google TV brings supported streaming apps, films and programmes together in one interface. App availability and access may depend on your region, subscriptions, account and software version.

Can I use this TV for gaming?

Yes. It supports 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode through its HDMI 2.1 connections. To use these features, you will need compatible gaming equipment and content.

Does it support Dolby Vision and Dolby Atmos?

Yes. The television supports Dolby Vision for compatible HDR picture content and Dolby Atmos for compatible audio content. The result will depend on the programme and your playback setup.

Can I stream content from my phone?

Google Cast and Apple AirPlay 2 allow compatible devices to share supported content with the television. The exact functions available depend on your device, app and software.

Can I connect a soundbar or games console?

The television has four HDMI 2.1 ports for compatible equipment. Check the connection requirements of your soundbar, console or other device to ensure you use the appropriate port and settings.

Can the television be wall-mounted?

Wall mounting can be considered with a compatible bracket. Check the exact model’s mounting specifications and the requirements of your chosen bracket before installation.

Do I need an internet connection to use Google TV?

An internet connection is needed for online streaming services, app downloads and internet-based smart functions. Sony also requires a Google software update during initial setup, together with acceptance of Google’s applicable terms and privacy policy.

Why Buy from Snelling Gerald Giles?

Choosing a television is about more than comparing screen sizes and specifications. The right model should suit your room, viewing habits and the equipment you already own. At Snelling Gerald Giles, our team can help you work through those considerations and understand which features are most relevant to you.

As an independent electrical retailer serving Norfolk since 1948, we believe in clear advice and personal service. If you would like to compare televisions or discuss picture quality, gaming features and sound options, you can speak to our team and visit our Norwich or Blofield showroom. Please check with us before travelling if you want to see a particular model on display.

We also offer delivery and may be able to help with television installation where applicable. If you are comparing prices, our Price Match Promise is available subject to its published policy and terms.

From choosing the right screen for your space to considering compatible accessories and audio equipment, we are here to help you make an informed decision. Our aim is to make buying your next television straightforward, with friendly advice before purchase and customer support afterwards.

Trim repetitive product benefitsAdd a concise meta description

  • Brand: Sony
  • Model: K-50XR38M2
  • SKU: K50XR38M2PB.UKA
  • Model year: 2026
  • Product range: BRAVIA 3 II
  • Screen size: 50 inches
  • Resolution: 4K Ultra HD
  • Picture processor: XR Processor
  • Picture processing: XR Clear Image AI upscaling
  • Colour technology: XR Triluminos Pro
  • Smart TV platform: Google TV
  • HDR format support: Dolby Vision
  • Audio format support: Dolby Atmos and DTS
  • Speaker design: X-Balanced Speaker
  • HDMI connections: 4 HDMI 2.1 ports
  • Gaming features: 4K at 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)
  • Wireless content sharing: Google Cast and Apple AirPlay 2
  • Voice control: Google voice control; compatibility with supported Alexa-enabled devices
  • Energy management: Eco Dashboard 2
  • Mounting: Stand placement or wall mounting with compatible equipment

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