Over 70 Years in Business Business Est. 1948
Free Standard Delivery* on orders of £100 or over
Great Customer Service Advice to help you choose too!
Welcome to the new home of Snellings

Don't worry, nothing has changed to the service we give or the products we sell, but we have now joined our two brands of Snellings & Gerald Giles together on one website.

Please enjoy our new site and if you have any questions don't hesitate to contact us.

Gerald Giles – Norwich
16-20 Ber Street, Norwich, Norfolk, NR1 3EJ.

Opening Hours
Monday to Saturday – 9.00 to 5.30
Sunday – Closed

Email the shop: sales@geraldgiles.co.uk
Call the Shop: 01603 621772


Over 70 Years of Experience

Back in August 1948, Gerald Giles opened his first electrical retail store in Rose Lane, Norwich.  For over half a century we have prided ourselves on providing expert advice and assistance to the people of Norfolk and across the UK, a service that goes way beyond simply the purchase. We are there to help with delivery, installation and post installation support in the ever increasingly complex world of electrical appliances.

More Choice, Great Prices

Moving from Rose Lane to new larger premises in 2007 on Ber Street, allowed for a more extensive display of the latest home entertainment and kitchen appliances. We are main stockists of Sony, Panasonic, Bose, Bosch, Neff, Smeg, and Miele. In fact we are the only official Miele Centre in East Anglia, something borne out of dealing with Miele for over 50 years. We were one of their first UK stockists back in the 1950s.

In recent years, we have introduced several new well know household brands Dyson and Shark extend our floorcare ranges, whilst KitchenAid and Ninja keep us busy with food preparation appliances.

Cooking Events

To support our food preparation category, we regularly hold cooking events hosted by local cooks or Miele chefs. They conger up delicious recipes enabling customers to see many KitchenAid appliances put through their paces, then Miele ovens bake and roast to perfection, followed by the big clean up in the Miele dishwasher!

Expert Staff Who Talk Your Language

Our customers come back to us time and time again. Why? We believe that all our staff go the extra mile to explain the manufacturers and models available in a way that is easy to understand and jargon-free. We’ll never try to sell you anything we don’t think is perfect for your needs – that’s why our customers keep coming back. Add to that free delivery to orders over £100, an excellent installation and removal service and on-going support makes us feel we’ve hit on a winning service combination that people really appreciate.

Unrivalled Installation Service

For those that live in Norfolk and North Suffolk we also take the hassle out of getting your home entertainment systems, TV or kitchen appliance installed and working. We’ll walk you through the features and functions before leaving you to enjoy your new purchase. For kitchen appliances we’ll take your old one away and recycle it. That is a truly hassle free shopping experience.

Free Post Sale Customer Support

Can’t get the right spin cycle on your washing machine? Can’t find the right button on your LED TV remote? Got a question about any of your purchases? No problem – gives us a call and we’ll give our our expert advice, free of charge over the phone.

Central Norwich Location with free parking


Our impressive showroom is situation in the centre of Norwich with free parking at the rear. Very handy if want to pick up your purchases. In the showroom itself we have many electrical appliances plugged in and working so can actually use them and familiarise yourself with them before you buy. This is especially true of our Miele Centre.

Why Gerald Giles

No other electrical retailer in Norwich offers this range of services and level of expertise

  • Over 70 years in the business
  • Experienced, knowledgeable staff
  • Central Norwich location
  • Expert installation service
  • Excellent aftersales customer support

We are very proud of our Customer Service