Over 70 Years of Experience
Back in August 1948, Gerald Giles opened his first electrical retail store in Rose Lane, Norwich. For over half a century we have prided ourselves on providing expert advice and assistance to the people of Norfolk and across the UK, a service that goes way beyond simply the purchase. We are there to help with delivery, installation and post installation support in the ever increasingly complex world of electrical appliances.
More Choice, Great Prices
Moving from Rose Lane to new larger premises in 2007 on Ber Street, allowed for a more extensive display of the latest home entertainment and kitchen appliances. We are main stockists of Sony, Panasonic, Bose, Bosch, Neff, Smeg, and Miele. In fact we are the only official Miele Centre in East Anglia, something borne out of dealing with Miele for over 50 years. We were one of their first UK stockists back in the 1950s.
In recent years, we have introduced several new well know household brands Dyson and Shark extend our floorcare ranges, whilst KitchenAid and Ninja keep us busy with food preparation appliances.
Expert Staff Who Talk Your Language
Our customers come back to us time and time again. Why? We believe that all our staff go the extra mile to explain the manufacturers and models available in a way that is easy to understand and jargon-free. We’ll never try to sell you anything we don’t think is perfect for your needs – that’s why our customers keep coming back. Add to that free delivery to orders over £100, an excellent installation and removal service and on-going support makes us feel we’ve hit on a winning service combination that people really appreciate.
Unrivalled Installation Service
For those that live in Norfolk and North Suffolk we also take the hassle out of getting your home entertainment systems, TV or kitchen appliance installed and working. We’ll walk you through the features and functions before leaving you to enjoy your new purchase. For kitchen appliances we’ll take your old one away and recycle it. That is a truly hassle free shopping experience.
Free Post Sale Customer Support
Can’t get the right spin cycle on your washing machine? Can’t find the right button on your LED TV remote? Got a question about any of your purchases? No problem – gives us a call and we’ll give our our expert advice, free of charge over the phone.