We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Samsung QE77S90HATXXU is a large-screen 77-inch OLED 4K Smart TV designed for customers who want cinematic picture quality at home. Combining Samsung’s OLED display technology with advanced Vision AI processing, it delivers rich colours, deep blacks and impressive detail across films, sport, gaming and everyday TV viewing.
Whether you’re creating a dedicated home cinema setup or upgrading the main family television, this premium OLED model offers a highly immersive viewing experience while remaining easy to use thanks to Samsung’s intelligent smart platform.
One of the biggest advantages of OLED technology is its ability to control light at pixel level. Unlike conventional LED televisions, individual pixels can switch on and off independently.
It means you can enjoy:
For evening movie sessions, dark drama series and high-quality streaming content, OLED technology helps create a more immersive and cinematic image.
The S90H uses Samsung’s Vision AI technology to analyse content in real time and optimise picture performance accordingly.
Rather than relying on fixed settings, the TV intelligently adjusts various aspects of image quality to suit the content on screen.
This helps ensure that everything from classic films to modern 4K content looks its best.
A 77-inch screen creates a truly immersive viewing experience that smaller televisions simply cannot match.
This size is particularly well suited to:
The expansive screen allows you to appreciate more detail in 4K content while creating a viewing experience that feels closer to the cinema.
Modern films, TV programmes and games are increasingly produced using HDR (High Dynamic Range) technology.
The Samsung S90H is designed to make the most of HDR content by delivering:
Sunsets appear more vibrant, landscapes more lifelike and bright scenes retain detail without washing out the image.
Many customers searching for the best 77-inch OLED TV for gaming want responsive performance alongside excellent picture quality.
The S90H is designed with gamers in mind and supports features that help deliver a smoother, more responsive experience.
Whether you’re gaming competitively online or exploring large open-world adventures, the combination of OLED technology and gaming-focused performance creates a highly engaging experience.
As well as exceptional picture quality, the QE77S90HATXXU is built to simplify everyday entertainment.
You can quickly access:
Voice control compatibility and intuitive menus make it easy to find content without endlessly searching through apps.
For many households, this means less time navigating menus and more time enjoying entertainment.
Large televisions can often dominate a room, but Samsung’s OLED design philosophy focuses on elegance as well as performance.
The slim profile and minimal bezel help keep attention on the picture rather than the television itself.
The result is a television that feels premium whether it’s switched on or off.
Despite its large screen size, the S90H is designed to be straightforward to install and use.
Before purchasing, it is worth considering:
Once installed, the intuitive smart interface and automatic picture optimisation help minimise ongoing setup and adjustment.
The Samsung QE77S90HATXXU is particularly well suited to:
If you’re searching for a premium 77-inch OLED Smart TV with AI picture enhancement and strong all-round performance, the S90H is an excellent option.
The Samsung S90H combines the exceptional contrast and colour performance of OLED technology with intelligent AI-powered picture optimisation and a feature-rich smart TV experience.
Its large 77-inch screen makes films, sport and gaming more immersive, while the sleek design ensures it integrates beautifully into modern homes. For customers seeking a premium television that excels across virtually every type of entertainment, the S90H offers an impressive balance of picture quality, usability and long-term enjoyment.
Yes. Its OLED panel delivers excellent black levels, contrast and colour accuracy, making it particularly well suited to movie enthusiasts who want a more cinematic viewing experience at home.
A 77-inch television is generally best suited to medium-to-large living rooms, open-plan spaces and dedicated media rooms where viewers can sit at a comfortable distance and fully appreciate the large screen.
Yes. The Samsung S90H combines OLED picture quality with gaming-focused performance features, making it a strong choice for console and PC gaming.
Yes. As a Smart TV, the S90H provides access to a wide range of popular streaming and catch-up services through Samsung’s smart platform.
The TV supports voice-enabled functionality, allowing users to navigate content and access features more conveniently using compatible voice control systems.
| Features | Glare Free Screen – Ensures clear visuals in bright rooms 2NQ4 AI Gen3 Processor – Delivers enhanced picture quality Dolby Atmos Sound – Creates immersive audio experience OLED HDR+ – Presents vibrant colours and deep contrast |
| Product Type | TV |
| Barcode/EAN | 8806099009380 |
| Aspect Ratio | 16:09 |
| Backlight Technology | OLED |
| Enhanced Refresh Rate | 165 Hz VRR (100 Hz Native) |
| Horizontal Viewing Angle | Ultra Viewing Angle |
| Maximum Resolution | 4K Ultra HD |
| Screen size | 77 in |
| Screen Technology | OLED |
| Standard Refresh Rate | 165 Hz VRR (100 Hz Native) |
| Speakers | 2.1ch |
| Type of Antenna | Terrestrial & Satellite |
| USB Recording | Yes |
| Product Category Group | CE |
| Bluetooth | Yes |
| HDMI | Yes |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| Smart TV | Yes |
| USB | Yes |
| Wi-Fi | Yes |
| Warranty/Guarantee | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Warranty Redemption Information | Register your product within 90 days or purchase at: https://promotions.my-samsung.com/uk/find |
| Depth | 4.4 cm |
| Depth with Stand | 35.9 cm |
| Height | 98.7 cm |
| Height with Stand | 105.8 cm |
| Shipping Depth | 18 cm |
| Shipping Height | 115.4 cm |
| Shipping Weight | 45.9 kg |
| Shipping Width | 188.5 cm |
| Weight | 26.6 kg |
| Width | 171.8 cm |
| Width with Stand | 171.8 cm |
| Digital Tuner | Yes |
| Electronic Program Guide | Yes |
| Colour | Graphite Black |
| Colour Group | Black |
| RMS Output Power | 40W |
| Energy Efficiency Class | E |
| VESA Mount Compatible | Yes |
| Vesa Mount Size | 400x300mm |
We offer FREE delivery on most orders over £100.
Standard, UK Mainland delivery on orders under £100 is £4.99. Postcodes outside of UK Mainland are calculated at checkout.
Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered free on orders over £400, installation services can also be selected during the checkout process. Large appliance orders under £400 are charged £19.95.
We are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
