We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Sony K98XR75M2PB BRAVIA 7 II is designed for customers who want a genuinely cinematic viewing experience at home. With its enormous 98-inch screen, advanced RGB LED display technology and intelligent picture processing, it brings films, sport, gaming and streaming content to life with impressive scale and realism.
Whether you’re building a dedicated media room, upgrading a premium living space or searching for one of the best large-screen 4K TVs for home cinema, this BRAVIA 7 II model combines cutting-edge performance with the everyday convenience of Google TV.
A television of this size transforms how you watch content. The 98-inch screen creates a more immersive field of view, helping you feel closer to the action whether you’re watching blockbuster films, live sport or the latest gaming releases.
The 4K Ultra HD resolution ensures fine details remain sharp even on such a large display, allowing you to sit closer to the screen without sacrificing picture quality.
A larger screen can provide:
For customers searching for a large TV for open-plan living spaces or dedicated home cinema rooms, the 98-inch BRAVIA 7 II is designed to make a genuine impact.
The BRAVIA 7 II uses Sony’s RGB LED display technology to produce more precise colour reproduction and impressive brightness control.
Rather than simply making images brighter, this technology helps create more natural-looking colours, subtle shading and realistic skin tones. The result is a picture that feels balanced and lifelike across a wide range of content.
Whether you’re watching nature documentaries, live football or cinematic dramas, colour and contrast remain convincing and engaging.
Sony’s Cognitive Processor XR analyses picture elements in real time, helping optimise clarity, contrast and colour according to what is happening on screen.
Rather than applying a one-size-fits-all enhancement, the processor works dynamically to improve different areas of the image where needed.
This means older content, broadcast television and streamed programmes can all benefit from enhanced picture quality.
Modern films and streaming platforms increasingly use High Dynamic Range (HDR) formats to deliver greater realism.
The BRAVIA 7 II is designed to reveal the benefits of HDR content, helping bright highlights appear more impactful while maintaining detail in darker scenes.
This is especially noticeable when watching:
The result is a more realistic image with greater depth and visual impact.
A screen of this size deserves audio that can keep pace. Sony’s Acoustic Multi-Audio technology helps create sound that feels more closely connected to on-screen action.
Dialogue remains clear while effects and music gain greater presence, creating a more engaging viewing experience without requiring immediate investment in additional audio equipment.
For customers seeking the ultimate cinema setup, the television can also integrate effectively within a wider home entertainment system.
Finding something to watch is simple thanks to the Google TV platform.
Content from multiple apps and services can be organised into one intuitive interface, helping reduce the time spent searching and increasing the time spent enjoying your favourite entertainment.
The interface is designed to be straightforward whether you’re streaming films, browsing catch-up TV or launching gaming apps.
The BRAVIA 7 II is equipped with features that modern gamers expect from a premium television.
Fast-paced games feel smoother and more responsive, while the large screen size can add an extra level of immersion.
Despite its substantial screen size, the BRAVIA 7 II has been designed to look elegant within contemporary interiors.
The slim bezel keeps attention focused on the picture, while flexible stand options can help accommodate different furniture layouts and AV setups.
Before purchase, customers should carefully check room dimensions, access routes and installation requirements due to the television’s considerable size.
This model is particularly well suited to:
A television of this size is often a long-term investment, so usability matters.
Google TV provides an easy-to-navigate experience, while Sony’s processing technology works automatically in the background to optimise picture quality without constant adjustment.
For best results:
The Sony K98XR75M2PB BRAVIA 7 II is particularly suited to:
If you’re searching for a high-end Sony 98-inch 4K smart TV that combines cinematic scale with intelligent performance, this model is an excellent option.
The BRAVIA 7 II delivers a compelling combination of size, picture quality, smart functionality and premium design. Its advanced RGB LED technology, intelligent XR processing and expansive 98-inch display create an experience that goes beyond conventional television viewing.
For customers wanting a television capable of becoming the centrepiece of a premium entertainment space, it offers the scale, performance and usability expected from Sony’s latest generation of large-screen TVs.
Yes. Its 98-inch screen size, 4K resolution and advanced picture processing make it particularly well suited to dedicated cinema rooms and large entertainment spaces.
This television is best suited to larger rooms where viewers can sit comfortably at an appropriate distance. Room layout and viewing habits will influence the ideal positioning.
Yes. The TV includes modern gaming-focused features such as HDMI 2.1 support, high refresh rate capabilities and responsive performance for current-generation consoles.
Yes. The Google TV platform supports voice control functionality, making it easy to search for content, launch apps and control compatible smart home devices.
The built-in audio system is designed to provide immersive sound for everyday viewing. However, customers building a dedicated home cinema setup may still choose to add a soundbar or surround sound system for an even more expansive audio experience.
| Aspect Ratio | 16:09 |
| Backlight Technology | LED |
| Enhanced Refresh Rate | 100Hz |
| Horizontal Viewing Angle | 178 |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 98 in |
| Screen Technology | Mini RGB |
| Standard Refresh Rate | 100Hz (Native) |
| Bluetooth | Yes |
| HDMI | Yes |
| HDMI Version | HDMI 2.1 (x2) / HDMI 2.0 (x2) |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| USB | Yes |
| Wi-Fi | Yes |
| Warranty/Guarantee | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty Proof of purchase must be retained. |
| Depth | 7.2 cm |
| Depth with Stand | 54 cm |
| Height | 124.3 cm |
| Height with Stand | 131.5 cm |
| Shipping Depth | 28.5 cm |
| Shipping Height | 139 cm |
| Shipping Weight | 67.2 kg |
| Shipping Width | 233.4 cm |
| Weight | 68.9 kg |
| Width | 218 cm |
| Width with Stand | 218 cm |
| Speakers | Full Range (Bass Reflex) Speaker x 4 / Subwoofer x 2 |
| TV Services | Over 10,000 apps & games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll |
| USB Recording | Yes |
| Freeview | Yes |
| Digital Tuner | Yes |
| Electronic Program Guide | Yes |
| Colour | Black |
| Colour Group | Black |
| Additional Information | Digital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue |
| Features | RGB Backlight Master Drive Pro – Delivers rich colour depth Studio Calibrated Modes – Ensures authentic cinema visuals XR Processor AI Scene Analysis – Enhances every detail Acoustic Multi Audio+ – Creates immersive sound experience |
| Product Type | TV |
| Product Category Group | CE |
| Barcode/EAN | 4548736178229 |
| Operating System | Android |
| RMS Output Power | 10W + 10W + 10W + 10W + 12.5W + 12.5W |
| Smart App Control | Google Assistant, Works with Elexa, Applehome kit |
| Energy Efficiency Class | C |
| VESA Mount Compatible | Yes |
| Vesa Mount Size | 600 x 400 mm |
We offer FREE delivery on most orders over £100.
Standard, UK Mainland delivery on orders under £100 is £4.99. Postcodes outside of UK Mainland are calculated at checkout.
Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered free on orders over £400, installation services can also be selected during the checkout process. Large appliance orders under £400 are charged £19.95.
We are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
