We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Sony BRAVIA 7 II K55XR75M2B is designed for viewers who want premium picture quality, immersive sound and smart TV convenience without stepping into flagship pricing territory. Combining Sony’s latest RGB LED display technology with intelligent XR picture processing, this 55-inch 4K TV delivers vibrant colours, impressive brightness and detailed contrast across everything from live sport and blockbuster films to everyday television viewing.
With Google TV built in, finding something to watch is simple, while advanced gaming support makes it a strong choice for PlayStation 5, Xbox Series X and PC gamers looking to get the most from modern consoles.
At the heart of the BRAVIA 7 II is Sony’s RGB LED backlighting system, designed to provide greater control over colour and brightness across the screen.
Rather than relying solely on traditional white LED illumination, RGB LED technology helps deliver:
The result is a more natural and lifelike image whether you’re watching HDR films, sport, documentaries or gaming content.
Sony’s XR Processor continuously analyses and optimises the picture in real time.
This helps improve:
For everyday viewing, this means even older HD broadcasts and streamed content can look cleaner and more refined on a large 55-inch screen.
If you regularly stream movies or watch 4K Blu-ray content, HDR performance plays a major role in picture quality.
The BRAVIA 7 II supports popular HDR formats including Dolby Vision, allowing compatible content to display:
Whether you’re watching a dark thriller or a brightly lit nature documentary, HDR helps reveal details that standard television formats can miss.
A great picture deserves great sound, and Sony’s Acoustic Multi-Audio system helps create a more convincing audio experience.
Dialogue appears to come directly from the action on screen, making films, dramas and live events feel more engaging.
Benefits include:
For customers with a compatible soundbar or home cinema system, Dolby Atmos support adds an extra layer of immersion with multidimensional surround sound effects.
Google TV brings together content from multiple streaming services into one easy-to-use platform.
Instead of switching between apps, viewers can discover recommendations based on their interests and viewing habits.
Features include:
Use voice commands to search for programmes, launch apps, adjust settings and control compatible smart home devices without navigating through multiple menus.
This makes the TV especially convenient for busy households and family living spaces.
The Sony BRAVIA 7 II is well suited to gamers looking for smooth, responsive gameplay.
Key gaming features include:
For PlayStation 5 owners, additional integration features help optimise picture settings automatically for gaming and entertainment.
Fast-moving content such as football, Formula 1 and action films benefits from Sony’s motion processing technologies, helping reduce blur and maintain clarity during rapid movement.
The BRAVIA 7 II has been designed to complement contemporary homes with a slim profile and minimalist aesthetic.
The flexible stand design allows for different placement options, helping accommodate:
The 55-inch screen size is often considered a sweet spot for many households, providing cinematic impact without overwhelming the room.
Living with the BRAVIA 7 II is straightforward thanks to its intuitive interface and wide connectivity options.
Practical advantages include:
For many households, this means less reliance on separate streaming boxes and a simpler overall entertainment setup.
The Sony K55XR75M2B is particularly well suited to:
It is an excellent choice for anyone searching for a premium 55-inch Sony 4K smart TV with advanced picture technology, strong gaming support and easy access to streaming services.
The Sony BRAVIA 7 II combines cutting-edge RGB LED picture technology, intelligent XR processing and the convenience of Google TV in one beautifully designed package.
Rather than focusing solely on specifications, it delivers benefits you’ll notice every day: brighter HDR performance, more realistic colours, smoother gaming, clearer sound and a user-friendly smart TV experience.
For customers looking for a future-ready 55-inch 4K television that excels across films, sport, gaming and streaming, the BRAVIA 7 II offers an impressive balance of performance, features and long-term value.
Yes. The BRAVIA 7 II supports HDMI 2.1 features including 4K at 120Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), making it an excellent choice for modern gaming consoles and PCs.
For many households, a 55-inch television is one of the most versatile screen sizes available. It provides an immersive viewing experience while fitting comfortably into most medium-sized living rooms.
Yes. Google TV provides access to popular streaming services, catch-up TV platforms and on-demand entertainment apps directly from the television.
Yes. Voice control functionality allows you to search for content, open apps, adjust settings and interact with compatible smart home devices using simple voice commands.
Not necessarily. The built-in Acoustic Multi-Audio system delivers impressive sound for everyday viewing. However, customers seeking a more cinematic experience may benefit from pairing the TV with a compatible Dolby Atmos soundbar.
| Aspect Ratio | 16:09 |
| Backlight Technology | LED |
| Enhanced Refresh Rate | 100Hz |
| Horizontal Viewing Angle | 178 |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 55 in |
| Screen Technology | Mini RGB |
| Standard Refresh Rate | 100Hz (Native) |
| Bluetooth | Yes |
| HDMI | Yes |
| HDMI Version | HDMI 2.1 (x2) / HDMI 2.0 (x2) |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| USB | Yes |
| Wi-Fi | Yes |
| Warranty/Guarantee | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty Proof of purchase must be retained. |
| Depth | 5.4 cm |
| Depth with Stand | 20.9 cm |
| Height | 70.4 cm |
| Height with Stand | 78.4 cm |
| Shipping Depth | 20.8 cm |
| Shipping Height | 82.7 cm |
| Shipping Weight | 21.4 kg |
| Shipping Width | 134.8 cm |
| Weight | 21.4 kg |
| Width | 122.8 cm |
| Width with Stand | 122.8 cm |
| Speakers | Full Range (Bass Reflex) Speaker x 4 |
| TV Services | Over 10,000 apps & games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll |
| USB Recording | Yes |
| Freeview | Yes |
| Digital Tuner | Yes |
| Electronic Program Guide | Yes |
| Colour | Black |
| Colour Group | Black |
| Additional Information | Digital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue |
| Features | RGB Backlight Master Drive Pro – Delivers rich, vibrant colours Studio Calibrated Modes – Presents films as directors intend XR Processor AI – Enhances detail for lifelike scenes Acoustic Multi Audio+ – Synchronises sound with visuals |
| Product Type | TV |
| Product Category Group | CE |
| Barcode/EAN | 4548736178366 |
| Operating System | Android |
| RMS Output Power | 10W + 10W + 10W + 10W |
| Smart App Control | Google Assistant, Works with Elexa, Applehome kit |
| Energy Efficiency Class | E |
| VESA Mount Compatible | Yes |
| Vesa Mount Size | 300 x 300 mm |
We offer FREE delivery on most orders over £100.
Standard, UK Mainland delivery on orders under £100 is £4.99. Postcodes outside of UK Mainland are calculated at checkout.
Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered free on orders over £400, installation services can also be selected during the checkout process. Large appliance orders under £400 are charged £19.95.
We are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
