Sony XR50X90JU 50 inch BRAVIA-XR™ Full Array LED 4K HDR Google TV – EX-DISPLAY

SKU: XR50X90JU

This product is discontinued and no longer available to purchase.

We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.

5 year manufacturer warranty

Further details can be found on our delivery information page.

Key Features

  • Full Array LED and XR Contrast Booster
  • Cognitive Processor XR: immerses you in the scene
  • Sound positioning tweeters allow sound to come straight from the action on the screen
  • Google TV: More apps than any other smart TV platform

Ex-Display – Demonstration Model –  Find out more…

Watch all the action in excellent 4K quality with this Sony 50” UHD TV. Featuring entertainment for the whole family, the XR50X90JU is the ultimate package.

This Sony TV is also available in the following screen sizes:

Amazing Detail

Powered by Sony’s most powerful Cognitive Processor XR, the XR50X90JU takes vision and sound to the next level. It understands how humans see and hear, completely transforming the way you watch TV. Featuring XR Triluminos Pro, this model produces a wider palette of colours with an enhanced range of hue and saturation. The result is natural shades and precise details no matter what you’re watching.

Achieve accurate contrast in both bright and dark scenes with Full-Array LED backlight technology. Thanks to XR Contrast Booster, light is precisely balanced across the screen, dimming some areas and boosting others. By adjusting brightness in glare and deeper blacks in shadow, every scene will look more real, as if you are right there. What’s more, with XR Motion Clarity technology, fast-paced scenes are smooth and blur-free so you can enjoy more of the action.

Thanks to Acoustic Multi-Audio Sound, positioning tweeters are positioned at the back of the TV allowing sound to follow the scene for a truly immersive experience.

Enjoy this Sony model to its maximum by displaying it in your home using the slim blade stand or, you can mount it on the wall.

Smart Features

You’ll find a range of connection options on the XR50X90JU. This includes four HDMI and three USB ports, so you can connect all your family’s chosen devices. Link a Blu-Ray player, games console or soundbar to make full use of the 50” UHD screen. And, with Bluetooth and Chromecast built-in, you can share content via a smartphone or tablet.

Once connected to the internet via wi-Fi or an ethernet cable, you can explore a world of top-quality entertainment. Explore apps such as Netflix, Disney+, and Prime Video or take advantage of catch-up services including BBC iPlayer, ITV Player and 4oD. With the Google App store, you’ll never be short on options again.

If you prefer live TV, this model comes complete with YouView – access over 70 TV and radio channels at the touch of a button. Plus, you can pause, rewind and record your favourite shows to watch at a time to suit you. You can even scroll back seven days in case there is anything you have missed.

Looking for films with a particular actor? Using Voice Search, you just need to say their name, and you’ll be presented with a choice of their films. It also means you’re in total control of your TV’s functions, so when the remote is stuck behind the sofa, you’ll only need your voice to change the volume. Entertainment has never been more convenient.

There are lots of features packed into this sleek black XR50X90JU TV from Sony – perfect if you’re looking for top-quality home entertainment. Order yours today.

Brand Name Sony
DLNA Certified Yes
Webcam No
Weight (Approximate) 14.1 kg
Screen Technology HDR LED
Standard Refresh Rate 100htz (native)
Manufacturer Sony Corporation
Features Full Array LED and XR Contrast Booster makes bright areas brighter and dark areas darker
Cognitive Processor XR provides a whole new experience that immerses you in the scene
Sound positioning tweeters allow sound to come straight from the action on the screen
More apps than any other smart TV platform: there's something for everyone on Google TV
Height 71.5 cm
Colour Black
Width 111.9 cm
Depth 28.6 cm
Product Type HDR Google TV
Screen Size 50"
Maximum Resolution 3840 x 2160
Smart TV Yes
Operating System Android
Backlight Technology LED
Digital Tuner Yes
HDMI Yes
Ethernet Yes
Number of HDMI Ports 4
Number of USB Ports 2
VESA Mount Compatible Yes - mount must be purchased separately
Bluetooth Yes
Wi-Fi Yes
Shipping Height 78.2 cm
Shipping Width 122.5 cm
Shipping Depth 14.1 cm
Streaming services & apps supported BBC iPlayer
4od
ITV Hub
YouView
All4
Prime video
My5
YouTube
Disney+
Spotify
Energy Efficiency Class G
Headphone Yes
Aspect Ratio 16:09
PC Streaming Yes

We offer FREE standard delivery on most orders over £100.

  • Orders under £100: Standard UK mainland delivery is £4.99. Delivery charges for postcodes outside the UK mainland are calculated at checkout.
  • Small appliances: Delivered by DHL or Royal Mail.
  • Large appliances: Delivered free on orders over £400. Orders under £400 incur a £19.95 delivery charge. Installation services can be added during checkout.
  • Next Day Delivery: Selected products are available for Next Day Delivery. Where available, this option can be selected during checkout.
  • Delivery area: We are currently unable to deliver some large appliances outside Norfolk and North Suffolk. If your postcode falls outside our delivery area, we'll let you know during checkout.

We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.

For full details follow the link below.

Delivery Information ›

Professional installation is available on a wide range of large home appliances and can be added during checkout.

Installation prices from:

  • Televisions & Home Entertainment from £45
  • Washing Machines – £30
  • Washer Dryers – £30
  • Tumble Dryers – £15
  • Dishwashers – £30
  • Refrigeration – £15
  • Ovens & Cookers from £90

All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).

Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.

Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.

For full details, please follow the link below.

Home Appliance Installation ›