We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
The Sony BRAVIA 7 II K50XR75M2PB.UKA brings together premium picture quality, intelligent processing and smart TV convenience in a versatile 50-inch screen size. Designed for viewers who want cinematic performance without overwhelming their room, it combines Sony’s latest RGB LED technology with powerful image processing to deliver bright, detailed and lifelike entertainment.
Whether you’re watching films, streaming box sets, enjoying live sport or gaming on the latest consoles, this television is engineered to make every scene look its best while remaining simple to use day after day.
At the heart of the BRAVIA 7 II is Sony’s RGB LED display technology, designed to deliver improved brightness, colour precision and contrast control across the screen.
Rather than simply making images brighter, the technology helps create more realistic colours and greater depth, allowing everything from nature documentaries to blockbuster films to appear more natural and engaging.
Sony’s XR Processor continuously analyses content in real time, adjusting picture elements such as:
The result is a more refined viewing experience, helping older broadcasts, streamed content and native 4K material all look their best.
For customers searching for a premium 50-inch 4K TV with excellent picture processing, the BRAVIA 7 II offers a strong balance of performance and everyday usability.
Modern films and streaming services increasingly use HDR (High Dynamic Range) formats to provide greater detail in both bright and dark scenes.
With support for popular HDR formats including Dolby Vision, the BRAVIA 7 II can reveal subtle details that may be lost on more basic televisions.
Benefits include:
This makes the television particularly appealing for movie enthusiasts looking to create a cinema-like experience in their living room.
A great picture deserves equally impressive sound.
Sony’s Acoustic Multi-Audio technology helps create a stronger connection between what you see and what you hear by positioning sound more accurately on screen.
Dialogue can feel clearer and more directly linked to the action, making films, sport and television programmes easier to follow.
For compatible content, Dolby Atmos support adds greater dimensionality to soundtracks, helping create a more immersive viewing experience.
Even without a separate sound system, the television is designed to provide fuller and more engaging audio than many standard TVs.
Google TV brings together content from a wide range of streaming platforms into one easy-to-navigate interface.
Instead of switching endlessly between apps, viewers can discover recommendations based on their interests and viewing habits.
Popular uses include:
The platform is designed to be intuitive for the whole household, whether you’re a regular streamer or simply want quick access to your favourite channels.
Voice search capabilities make it easier to find programmes, launch apps and control compatible smart home devices without relying entirely on the remote.
This can be particularly useful when searching across multiple streaming services for specific films, actors or genres.
For customers looking for a 50-inch gaming TV with HDMI 2.1 features, the BRAVIA 7 II is designed to work well alongside modern consoles.
Gaming-focused benefits may include:
The combination of fast picture processing, detailed 4K visuals and advanced connectivity helps deliver a more immersive gaming experience.
A 50-inch television often strikes an excellent balance between immersion and practicality.
It is large enough to enjoy films, sport and gaming while remaining suitable for many:
For households upgrading from older 40 to 43-inch televisions, the increase in screen size can feel significant without dominating the room.
The BRAVIA 7 II features a contemporary design intended to complement modern interiors.
Its slim profile and understated styling help keep attention focused on the screen while fitting neatly into a variety of room layouts.
Beyond headline picture specifications, the BRAVIA 7 II is designed to be easy to live with.
Practical benefits include:
These everyday advantages help ensure the television remains enjoyable long after installation.
The Sony BRAVIA 7 II 50 Inch RGB LED Google TV is particularly well suited to:
Its combination of picture performance, smart functionality and manageable screen size makes it a versatile choice for a wide range of homes.
The Sony K50XR75M2PB.UKA BRAVIA 7 II offers many of the technologies typically associated with larger flagship televisions in a more versatile 50-inch format.
With advanced RGB LED display technology, Sony’s renowned XR picture processing, immersive audio features and Google TV built in, it delivers a premium home entertainment experience that works equally well for films, sport, streaming and gaming.
For customers looking for a high-performance 50-inch 4K HDR smart TV that combines excellent picture quality with everyday ease of use, the BRAVIA 7 II is a compelling choice.
Yes. Its 4K HDR picture quality, Dolby Vision support and advanced XR processing help deliver detailed, cinematic images with strong contrast and realistic colours, making it an excellent choice for movie nights.
Yes. The BRAVIA 7 II includes HDMI 2.1 connectivity and gaming-focused performance features designed to work well with modern gaming consoles, providing smooth and responsive gameplay.
A 50-inch television is often ideal for medium-sized living rooms, family rooms and larger bedrooms. It provides an immersive viewing experience without requiring as much space as larger 65-inch or 75-inch models.
Yes. Google TV provides access to a wide range of popular streaming services, catch-up TV platforms and entertainment apps through a single, easy-to-use interface.
Yes. Voice control functionality allows you to search for content, open apps and perform various TV functions using supported voice commands, helping make everyday operation more convenient.
| Aspect Ratio | 16:09 |
| Backlight Technology | LED |
| Enhanced Refresh Rate | 100Hz |
| Horizontal Viewing Angle | 178 |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 50 in |
| Screen Technology | Mini RGB |
| Standard Refresh Rate | 100Hz (Native) |
| Bluetooth | Yes |
| HDMI | Yes |
| HDMI Version | HDMI 2.1 (x2) / HDMI 2.0 (x2) |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| USB | Yes |
| Wi-Fi | Yes |
| Warranty/Guarantee | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty Proof of purchase must be retained. |
| Depth | 5.4 cm |
| Depth with Stand | 18.3 cm |
| Height | 64 cm |
| Height with Stand | 72 cm |
| Shipping Depth | 18.4 cm |
| Shipping Height | 82.7 cm |
| Shipping Weight | 15.7 kg |
| Shipping Width | 131 cm |
| Weight | 19.3 kg |
| Width | 111.4 cm |
| Width with Stand | 111.4 cm |
| Speakers | Full Range (Bass Reflex) Speaker x 4 |
| TV Services | Over 10,000 apps & games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll |
| USB Recording | Yes |
| Freeview | Yes |
| Digital Tuner | Yes |
| Electronic Program Guide | Yes |
| Colour | Black |
| Colour Group | Black |
| Additional Information | Digital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue |
| Features | RGB Backlight Master Drive Pro – Vibrant, precise colours Studio Calibrated Modes – View films as intended XR Processor with AI – Enhanced realism in every scene Acoustic Multi Audio+ – Synchronised immersive sound |
| Product Type | TV |
| Product Category Group | CE |
| Barcode/EAN | 4548736178427 |
| Operating System | Android |
| RMS Output Power | 10W + 10W + 10W + 10W |
| Smart App Control | Google Assistant, Works with Elexa, Applehome kit |
| Energy Efficiency Class | F |
| VESA Mount Compatible | Yes |
| Vesa Mount Size | 200 x 200 mm |
We offer FREE delivery on most orders over £100.
Standard, UK Mainland delivery on orders under £100 is £4.99. Postcodes outside of UK Mainland are calculated at checkout.
Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered free on orders over £400, installation services can also be selected during the checkout process. Large appliance orders under £400 are charged £19.95.
We are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
