We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
This product is discontinued and no longer available to purchase.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
5 year manufacturer warranty
Further details can be found on our delivery information page.
See how our OLED screen and MASTER Series technology comes together for truly realistic entertainment on this 4K OLED HDR TV – it’s pictures and sound in perfect harmony.
Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue.
This TV brings you the excitement of movies and games in 4K HDR. It handles a variety of HDR formats, including HDR10, Hybrid Log-Gamma and Dolby Vision™.
You can ask your Google Assistant to find your favourites, no remote required. It’s truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice – there’s no smarter way to run your life.
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
This 4K OLED HDR TV has a clean, minimalist design that keeps you focused on what’s important – the picture.
| Dimensions- H71.1 x W122.8 x D8.6cm |
| Dimensions With Stand - H70.9 x W122.8 x D32cm |
| Packaged Dimensions - H83.6 x W145.8 x D19.6cm |
| Power Consumption - Annual - 208 kWh |
| Power Consumption - On Mode - 150W |
| Power Consumption - Stand By - 0.5W |
| Screen Resolution - 3840 x 2160 pixels |
| Speaker output - 98W |
| VESA Wall Mount Dimensions - 400mm x 200mm |
| Viewing angle (horizontal / vertical) - 178 degrees |
| Visible Screen Size (measured diagonally) - 138.8cm |
| Weight - With stand: 30kg. Without stand: 23.8kg |
| Bluetooth Enabled -YES |
| Freesat built in -NO |
| Hard drive - NO |
| Headphone socket -YES |
| Internet Ready - Yes - Built-in Wi-Fi |
| Number of tuners - 1 |
| Operating system - Android TV |
| Ports - 4 x HDMI, 3 x USB, 1 x Digital Audio, 1 x Composite |
| Remote Control - YES |
| Table Top Stand - YES |
| Accessories Included - Voice Remote Control, Batteries, Stand, Manual |
| Energy Rating -B |
| Audio Quality - Dolby Digital +, Dolby Pulse |
| DLNA -YES |
| Digital tuner - Freeview HD/Youview |
| HDR - YES |
| NFC enabled - NO |
| Picture Resolution - 4K Ultra HD |
| Refresh Rate - Motionflow XR |
| Timer - YES |
| Curved Screen -NO |
| Manufacturer Part Number (MPN) - KD55AF9BU |
| Model name / number - KD55AF9 |
| Smart TV - YES |
| Range - AF9 |
| Screen Type - OLED |
| Screen size - 55" |
We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
For full details follow the link below.
Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
Installation prices from:
All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.
For full details, please follow the link below.
Home Appliance Installation ›