We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
This product is discontinued and no longer available to purchase.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
The Sony BRAVIA XR55A90JU 55″ Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it’s designed to replicate the way our brains think and respond.
Every element of the picture and audio is analysed and optimised in the blink of an eye. Paired with the OLED panel, the A90J delivers pure blacks and Sony’s brightest ever picture. Content looks more natural and real.
XR Motion Clarity
Whether you’re watching sports, movies, or TV, you won’t miss a moment thanks to motion technology. Images are precisely controlled to minimise blur for a smooth, bright, and clear picture.
XR Sound
For a sound that perfectly matches the action, the screen is the speaker. With Acoustic Surface Audio+ you’ll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive.
Two subwoofers provide powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience. You can also add the TV to your existing surround sound set up with Centre Speaker Mode.
Enhanced entertainment
Movie nights are better than ever thanks to the huge selection available on BRAVIA CORE. You’ll love how good the visuals and sound are thanks to Pure Stream and IMAX Enhanced technology.
You’ll feel fully immersed in your games thanks to improved colour, contrast, and clarity with BRAVIA XR. With support for 4K120, VRR and ALLM, your supported games will look super smooth with low input lag.
Google TV
Discover more with hands-free help from Google. You can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre or even get personalised recommendations by asking “Ok Google, what should I watch?”. You can get answers on screen, control your smart home devices, plan your day and much more.
Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also catch up on shows you’ve missed straight from the TV guide with YouView.
One Slate design
There are no distractions with the minimalist design with seamless edge bezel. The 3-way stand lets you adjust the position of the legs to suit your setup – alternatively, you can mount the TV to the wall.
Technical specifications for SONY BRAVIA XR55A90JU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant
SCREEN Screen size 55"
Screen technology OLED
Resolution 4K Ultra HD 3840 x 2160p
HDR - Dolby Vision
- HDR10
- Hybrid Log Gamma (HLG)
HDR technology XR HDR Remaster
PICTURE QUALITY Processor Cognitive Processor XR
Processing rate XR Motion Clarity
Refresh rate 120 Hz
Picture enhancement - XR TRILUMINOS Pro
- OLED XR Contrast Pro
4K Ultra HD compatibility - Video CODEC: HEVC H.265 / VP9
- 4K upscaling picture enhancement
Netflix Calibrated Mode Yes
IMAX Enhanced Yes
Gaming technology - 4K120
- VRR
- ALLM
- HDR game mode
Noise reduction Yes
Other features - Ambient Optimization (Light/Colour)
- XR Super Resolution
- XR Smoothing
SMART Smart platform Google TV
Smart TV services - Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV
- Streaming: Apple TV, Prime Video 4K, Britbox, BT Sport, Disney+, Google Play, Netflix 4K, NOW TV, BRAVIA CORE, Rakuten, Mubi, Chili
- Music: Apple Music, Spotify
- App store: Google Play Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K
- Gaming apps
Please note: Some services are only available in the UK
Voice controlled assistant Google Assistant via TV or remote
Screen mirroring - Chromecast
- Apple AirPlay
- Miracast
- Android
- iOS
Smartphone app Android TV Remote Control app
Other smart features Works with Amazon Alexa & Apple HomeKit
CONNECTIVITY WiFi Built-in WiFi
Ethernet Yes
Bluetooth Bluetooth 4.2
Connections - HDMI 2.1 x 2 (eARC x 1)
- HDMI 2.0b x 2 (eARC)
- Composite input x 1
- USB 3.0 x 1
- USB 2.0 x 2
Audio output 3.5 mm jack x 1
TUNER TV tuner - Freeview HD
- Freesat HD
Please note: Some services are only available in the UK
Electronic programme guide 7-day EPG and 7-day catch up with YouView
AUDIO Speakers 4
Audio power 60 W
Sound technology Acoustic Surface Audio+
Sound processing - Dolby Atmos
- Dolby Audio
- DTS Digital Surround
Other features - 3D Surround Upscaling
- Voice Zoom 2
- Centre Speaker Mode
FEATURES Remote control Voice Remote Control
PVR function Yes
VESA mount 300 x 300
Table-top stand Yes
Other features - Sleep timer
- Parental lock
GENERAL Colour - TV: Black
- Stand: Titanium Black
Material - TV: Aluminium
- Stand: Metal blade stand
Internal menu languages 68 languages
Box contents - Sony BRAVIA XR55A90JU 55" Smart 4K Ultra HD HDR OLED TV
- Voice remote control (RMF-TX621E)
- Batteries
- Table top stand
- AC power cord
- Operating instructions
- Quick setup guide
Dimensions - TV with stand: 709 x 1282 x 317 mm (H x W x D)
- TV: 709 x 1223 x 41 mm (H x W x D)
- Boxed: 836 x 1391 x 180 mm (H x W x D)
Weight - TV with stand: 20.3 kg
- TV: 18.6 kg
- Boxed: 29 kg
Guarantee 5 years
We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
For full details follow the link below.
Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
Installation prices from:
All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.
For full details, please follow the link below.
Home Appliance Installation ›