We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
This product is discontinued and no longer available to purchase.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
5 year manufacturer warranty
Further details can be found on our delivery information page.
Upgrade your viewing experience with one of Sony’s latest full HD TVs. Packed with up-to-date technology and features for all the family, you’ll fall in love with the fantastic quality.
Looking for a smaller screen size? This Sony TV is also available in 43” – KDL43WG663ABU.
Fantastic Sony Technology
The KDL50WG663ABU comes equipped with some incredible technology from Sony. Rediscover every scene with X-Reality Pro. This picture processing feature upscales every pixel for exceptional clarity, refined images and reduced noise. Plus, retain detail in the brightest and darkest scenes with HDR – you’ll become immersed in a more dynamic and realistic picture, whatever you choose to watch.
Enjoy smooth, sharp details in fast moving sequences thanks to Motionflow XR technology. By inserting extra frames between the original ones, you can seamlessly immerse yourself in the action. What’s more, ClearAudio+ fine tunes TV sound for an enriching experience that seems to surround you. From an action-packed blockbuster to a nature documentary, hear music and dialogue with greater clarity and separation.
Family Features
Make the most of the KDL50WG663ABU and link up our favourite devices with the variety of connection ports:
Two HDMI ports
Two USB ports
One Composite jack
Ethernet cable
One Headphone jack
You can also connect your Sony TV to the internet via your home’s Wi-Fi network. This Sony TV also supports a range of video, audio and image formats including JPEG, MP3 and MP4. And, with the Smart Plug and Play feature you can easily connect your smartphone to share videos and photos on the full HD 43” screen.
Catch up on all the latest shows with the integrated digital TV service and electronic programme guide. The KDL50WG663ABU also includes BBC iPlayer, 4oD, Netflix, ITV Player, Amazon Video, My5, and UKTV Player, so you never have to miss a single second of your favourite series. Plus, access YouTube at the touch of a button for fast, easy browsing.
Use the included matt black stand or mount the VESA compatible TV to your wall – the choice is yours. Whatever you decide, the TV’s classic black finish will fit effortlessly into every style of room.
PRODUCT
Type 50" Full HD Smart Television
Brand Sony
Model KDL50WG663ABU
Also known as: KDL50WG663AB
DESIGN
Frame Colour Black
Visible Screen Size (Inches) 50
VESA Compatible Yes
VESA Size (mm) 200 x 200
Stand Colour Matt Black
Smart TV Yes
Parental Lock Yes
DISPLAY
Display Type LCD
Resolution Full HD (1920 X 1080)
Picture Processor X-Reality PRO
Backlight Type Direct LED (Frame Dimming)
Colour Enhancer Live Colour™ Technology
Contrast Enhancer Yes
Motion Enhancer Motionflow XR 400Hz (Native 50Hz)
HDR Format HDR10, HLG
Picture Modes Vivid,Standard,Custom,Cinema,Sports,Photo-Vivid,Photo-Standard,Photo-Custom,Game,Graphics,HDR Game,HDR Cinema
Viewing Angle (degrees) 178(89/89)
Photo Frame Mode Yes
On/Off Timer Yes
OSD Language 32
AUDIO
Sound Processing Dolby Digital, DTS
Sound Modes Standard,Music,Cinema,Sports
Audio Format Dolby Audio(Dolby Digital, Dolby Digital Plus, Dolby AC-4)
Speaker Type Open Baffle Speaker
Speaker Position Down Firing
Speaker Output (w) 5 + 5
Surround Type DTS Digital Surround, S Force Front Surround, S-Master Digital Amplifier
Clear Voice Clear Phase, Clear Audio +
Automatic Volume Control Yes
BROADCASTING AND MEDIA
Operating System Linux
HEVC Support Yes
Number of Tuners 1 (Digital/Analog)
Digital Tuner DVB-C
USB HDD Recording Yes
CONNECTIVITY
WiFi Direct Yes
HDMI Ports 2 (Side)
HDMI Features HDMI-CEC
HDCP2.3
USB Ports 2 (Side)
Ethernet 1 (Rear)
Composite Video Input(s) 1 (Rear)
Digital Audio Output (Optical) 1 (Rear)
Headphone Jack 1 (Side)
RF (Terrestrial/Cable) 1 (Side)
SMART SERVICES
Web Browser VEWD
Screen Mirroring Yes
Electronic Programme Guide Yes
Photo Sharing Yes
STREAMING SERVICES
YouTube Yes
Netflix Yes
EFFICIENCY
Energy Efficiency Rating A
On-mode Power Consumption (w) 79
Standby Power Consumption (w) 0.5
Annual Energy Consumption (kwh) 115
Power Saving Mode Yes
ACCESSORIES
Remote Control RMT-TX300E
Manual Yes
WEIGHT
TV Weight (kg) 11
TV and Stand Weight (kg) 11.4
DIMENSIONS
Height (mm) 660
Width (mm) 1130
Depth (mm) 68
DIMENSIONS WITH STAND
Height (mm) 719
Width (mm) 1130
Depth (mm) 268
GUARANTEE
5 years parts and labour
We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
For full details follow the link below.
Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
Installation prices from:
All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.
For full details, please follow the link below.
Home Appliance Installation ›