Sony XR77A95LPU (2023) 77 inch Bravia XR Master Series 4K Ultra HD QD-OLED TV


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1 year manufacturer warranty

5 year promotional warranty
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Key Features

  • OLED delivers unprecedented black, contrast and colour
  • Ingenious Cognitive Processor XR
  • Take pictures closer to 4K with 4K X-Reality™ PRO
  • Sound in harmony with the picture for an immersive experience
  • Google TV

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The Sony BRAVIA XR77A95LPU is Sony’s flagship TV with incredible realism and colour definition to prove it.

Class-leading picture quality
The Sony BRAVIA XR77A95LPU takes everything Sony knows about TV and packages it into a super-sleek and typically stylish TV. A new heat diffuser makes the QD-OLED screen more efficient and an incredible 200% brighter – giving you the most natural colour and depth possible. The combination of Google TV and BRAVIA CORE gives you an unparalleled range of streaming content and the possibility of the highest quality, 4K HDR IMAX Enhanced streaming. A new Game Menu joins the optimised PS5 settings to make this Sony 77 inch TV even more appealing to gamers.

QD-OLED, optimised by Cognitive Processor XR
Combining OLED with Quantum Dot technology, QD-OLED is the ultimate screen technology. For this second-generation screen, Sony have optimised the panel for increased brightness and improved efficiency. Maximising the screen’s full potential, the Sony Cognitive Processor XR marries AI with cognitive intelligence to provide incredible picture depth and realism.

Triluminos Max for ultimate colour, free from glare
As well as being the brightest yet, this Sony 77 inch TV effortlessly delivers billions of real-world colours. Thanks to Sony’ XR Triluminos Max technology, you get to see the widest range of every shade and hue you can imagine, even during brighter scenes. So that you get the full benefit of this vivid colour array, the Sony uses an anti-reflection screen with reduced glare.

Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR77A95LPU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change channel or adjust volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Sound, brightness and gesture functions due later in 2023 via firmware update.

Sound to match the action, with Acoustic Surface Audio+
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism.

XR Surround and 360 Spatial Sound Personaliser for enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.

Boost with a soundbar
Add a compatible Sony soundbar and enjoy sound that is more than the sum of the parts. With Acoustic Centre Sync, TV and soundbar combine to produce the clearest speech possible. A compatible Sony soundbar also improves the sound’s scale, realism and spaciousness, taking the audio to a new dimension.

New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against the average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.

Premium finish
Every part of the Sony BRAVIA XR77A95LPU whispers quality. From the super-slim bezel with rounded edges to the sleek, aluminium feet, each aspect of this Sony’s design is to the highest standard. Even the remote control is a premium device, with aluminium trim and backlighting for ease of use at night.

3-way multi-position prestige stand
Supplied with a premium, 3-way multi-position stand, the BRAVIA XR-77A95LPU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

If it’s the ultimate in TV you’re after, you need look no further than the Sony BRAVIA XR77A95LPU.

Screen OLED Yes
Screen Size 77"
Screen Technology OLED
Picture Quality LED Backlight QD-OLED Motion Processing XR OLED Motion
Pixel Resolution 3840 x 2160
HDR Formats Dolby Vision, HDR10, HLG
Panel Bit Depth 10 bits
Panel Bit Depth 10
Panel Frequency 40 Hz - 120 Hz
Panel Frequency 100Hz
Screen Resolution 4K Ultra HD
Smart Features Apple AirPlay Yes
Camera Optional - BRAVIA CAM
Full Web Browser Yes
Netflix 4K Streaming Yes
Processor Quad Core Processor
Quad Core Processor Yes - ARM Cortex-A73
Smartphone control Yes
Voice Activated TV Yes
ARC - Audio Return Channel Yes - eARC
Bluetooth Yes
Digital Audio Output Yes - Optical
DLNA Compliant Yes
Wi-Fi Built In Yes
Wi-Fi Yes
Manufacturer's Warranty 5 years
Tuner Analogue Tuner Yes
Audio Speakers Yes
4K Upscaling Yes
USB Recording Yes
USB Video Playback Yes
Energy Consumption
Power Consumption - Standby 0.5
Energy - kWh/1000h 134
Energy - HDR rating G
Energy - HDR kWh/1000h 163
Energy - Label Rating F
Dimensions excluding stand WxHxD 1716 x 985 x 35
Dimensions including stand WxHxD 1716 x 1014 x 411
Outer Box Dimensions WxHxD 1871 x 1124 x 188
VESA Fittings 300 x 300
Wall Mount Required VESA - 300 x 300
Weight Weight (KG) 35.2/36.9 (without/with stand)
Remote Control Yes
Stand Yes - 2 Positions

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