Sony XR55A95LU (2023) 55 inch Bravia XR Master Series 4K Ultra HD QD-OLED TV

SKU: XR55A95LU

In Stock

Standard DeliveryFrom Tuesday 10th December

£2,099.00Save £900.00
Was £2,999.00
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1 year manufacturer warranty

5 year promotional warranty
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Standard Delivery From Tuesday 10th December

Further details can be found on our delivery information page.

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Our Services TV Wall Mounting and Smart Installation over 41" Screen, TV Wall Mounting and Installation over 41" Screen, Standard Television Installation, Smart Television Installation, Television Collection for Recycling, Disposal of Packaging

Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.

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Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.

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Would you like our technicians to install your TV? We want your installation to go smoothly so please review here, what is included with this standard installation.

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Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.

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Would you like our delivery team to take away and recycle your old television when we deliver your new one?

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Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.

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Key Features

  • OLED delivers unprecedented black, contrast and colour
  • Ingenious Cognitive Processor XR
  • Take pictures closer to 4K with 4K X-Reality™ PRO
  • Sound in harmony with picture for an immersive experience
  • Google TV

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Already a star player, the latest Sony BRAVIA XR55A95LU is an incredible 200% brighter than before. Picture brilliance doesn’t get much better than this!

Possibly the best 55-inch TV on the market
The previous model was an award-winner, but that hasn’t stopped the new Sony BRAVIA XR55A95LU from demonstrating a huge step up in performance. The top-quality QD OLED screen has been revised by Sony and is an incredible 200% brighter than before. The combination of Google TV and BRAVIA CORE gives you an unparalleled range of streaming content and the possibility of the highest quality, 4K HDR IMAX Enhanced streaming. A new Game Menu joins the optimised PS5 settings to make this Sony 55-inch TV even more appealing to gamers.

QD-OLED, optimised by Cognitive Processor XR
Combining OLED with Quantum Dot technology, QD-OLED is the ultimate screen technology. For this second-generation screen, Sony has optimised the panel for increased brightness and improved efficiency. Maximising the screen’s full potential, the Sony Cognitive Processor XR marries AI with cognitive intelligence to provide incredible picture depth and realism.

Triluminos Max for ultimate colour, free from glare
As well as being the brightest yet, this Sony 55-inch TV effortlessly delivers billions of real-world colours. Thanks to Sony’s XR Triluminos Max technology, you get to see the widest range of every shade and hue you can imagine, even during brighter scenes. So that you get the full benefit of this vivid colour array, the Sony uses an anti-reflection screen with reduced glare.

Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR55A95LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver the cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change the channel or adjust the volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Sound, brightness and gesture functions due later in 2023 via firmware update.

Sound to match the action, with Acoustic Surface Audio+
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism.

XR Surround and 360 Spatial Sound Personaliser for an enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.

New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, the detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against an average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.

Premium finish
Every part of the Sony BRAVIA XR55A95LU whispers quality. From the super-slim bezel with rounded edges to the sleek, aluminium feet, each aspect of this Sony’s design is to the highest standard. Even the remote control is a premium device, with aluminium trim and backlighting for ease of use at night.

3-way multi-position prestige stand
Supplied with a premium, 3-way multi-position stand, the BRAVIA XR-55A95LU is ideal for all types of installation. Dedicated settings are available for use on narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

Discover what is very possibly the finest 55-inch TV available, with the Sony BRAVIA XR55X95LU.

Connectivity

Bluetooth Yes
HDMI Yes
Number of HDMI Ports 4
Number of USB Ports 2
Smart TV Yes
USB Yes
Wi-Fi Yes

Accessories

VESA Mount Compatible Yes - mount must be purchased separately

Display

Aspect Ratio 16:09
Backlight Technology OLED (QD-OLED)
Maximum Resolution 3840 x 2160
Screen size 55 in
Screen Technology OLED
Standard Refresh Rate 100hz/120hz (native)

Dimensions & Weight

Depth with Stand 28 cm
Height with Stand 73.5 cm
Shipping Depth 18 cm
Shipping Height 84 cm
Shipping Weight 24 kg
Shipping Width 136 cm
Width 139 cm
Width with Stand 122.5 cm

General

Additional Information Our minimalist One Slate design fuses screen and bezel into a single slate
Features Cognitive Processor XR Acoustic Surface Audio+™ Google TV
Product Type TV

Design Elements

Colour Silver
Colour Group Silver

Features

TV Services BBC iPlayer / 4od / ITV Player / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify

Technical Details

Operating System Google
RMS Output Power 20W + 20W + 10W + 10W

Additional Information

Warranty/Guarantee 5 Year Guarantee

Efficiency & Standard

Energy Efficiency Class F

We offer FREE delivery on orders over £100. Deliveries of small items are made by DHL or Royal Mail.

Large appliances are delivered by our own delivery teams, installation services can also be selected during the checkout process. Unfortunately, we are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.

Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.

We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.

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We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:

Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00

All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.

Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.

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