We regularly compare our prices with major UK retailers like Argos, Currys, John Lewis and Hughes to stay competitive.
If you spot the same product cheaper at any authorised UK retailer, we’ll do our best to match it.
How it works
If you’re ready to buy but see a lower like-for-like price elsewhere (including delivery,
installation and warranty), just tell us before you purchase, and we’ll review it right away.
We regularly check prices against major UK retailers including Argos, Currys, John Lewis and Hughes to stay competitive. If you find the same product cheaper at an authorised UK retailer, we'll do our best to match it. See full details here.
1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
For full details on the services offered on this product, please click the options below. Services can be added at checkout.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our technicians to install your TV? We want your installation to go smoothly, so please review here, what is included with this standard installation.
Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
Would you like our delivery team to take away and recycle your old television when we deliver your new one?
Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
If you want a genuinely large-screen television for films, sport, gaming and everyday entertainment, the Samsung UE98U9000HKXXU puts a 98-inch 4K Crystal UHD display at the centre of your room. The combination of 3,840 x 2,160 resolution and Samsung’s picture processing is designed to make the most of such a large screen, including when the source material is not originally recorded in 4K.
The NQ4 AI Gen2 Processor works with 4K AI Upscaling and the Supersize Picture Enhancer to process compatible content for the large display. Colour Booster Pro and HDR+ are also included, helping the TV adjust picture characteristics to make colour, contrast and detail more visible.
There is plenty here for more than films and streaming, too. Motion Xcelerator 144Hz, FreeSync Premium, Game Bar and Gaming Hub make the UE98U9000HKXXU an option for console and PC gaming, while the Tizen platform provides access to popular streaming and smart TV services.
The main attraction is, naturally, the 98-inch screen. At this size, the TV can create a much more substantial viewing area than a conventional living-room television, making screen size an important consideration alongside resolution. The panel has a 4K resolution of 3,840 x 2,160 pixels, giving you the detail expected from a modern Ultra HD television.
Samsung’s NQ4 AI Gen2 Processor is used to analyse and process the picture, with 4K AI Upscaling helping compatible lower-resolution content look more appropriate on the 4K display. The Supersize Picture Enhancer is specifically intended to optimise content for the large screen, which is particularly relevant on a 98-inch television.
HDR+ is supported, while Auto HDR Remastering can process compatible standard dynamic range content to create an HDR-like picture. Real Depth Enhancer adjusts contrast in areas where the eye naturally focuses, helping give scenes a greater sense of depth.
For sport, the Motion Xcelerator 144Hz system is designed to keep fast movement smoother. The television supports 144Hz VRR, with 100Hz listed as the native refresh rate, and its HDMI connections support 4K at up to 144Hz. This makes it particularly relevant if you plan to connect a suitable gaming PC or use compatible high-frame-rate content.
Smart TV features are built around Tizen. You can use the television for streaming, access Samsung TV Plus and use compatible smart-home products through SmartThings. Bixby and far-field voice interaction are supported, while Alexa and Google Assistant compatibility is available in the UK.
Samsung also states that Tizen OS upgrades will be supported for up to seven years from 2026 for products released in that year. This provides useful reassurance for customers looking at the television as a longer-term entertainment purchase.
The NQ4 AI Gen2 Processor processes picture information using AI-based enhancements, while 4K AI Upscaling works to improve compatible content towards 4K resolution. On a 98-inch screen, this processing is particularly useful because lower-resolution material can otherwise become more noticeable as the picture is enlarged.
Colour Booster Pro adjusts colour levels scene by scene. Rather than relying on one fixed colour setting, the television can adapt colour reproduction to the content being shown, helping maintain more consistent colour across different types of programmes and films.
Motion Xcelerator 144Hz is designed for smoother handling of fast movement. The TV supports VRR and up to 4K 144Hz through its HDMI connections, with FreeSync Premium also available for compatible gaming equipment. This makes it useful for fast-moving games and sport where motion handling is particularly noticeable.
Vision AI Companion provides an AI-assisted way to interact with the television, including asking questions and discovering information using compatible content and services. Samsung notes that support and available functions can vary depending on viewing content and apps, so it is best considered an additional smart TV function rather than a replacement for conventional search and streaming services.
The UE98U9000HKXXU has a 20W two-channel audio system with Object Tracking Sound Lite, Adaptive Sound+, Active Voice Amplifier and AI Sound Controller. AI Sound Controller can separate voices from background effects and allow the balance to be adjusted, while Object Tracking Sound Lite is designed to make sound appear to follow movement across the screen.
If you pair the television with a compatible Samsung soundbar, Q-Symphony allows the TV speakers and soundbar to work together. This gives you an upgrade path if you later decide that the built-in 20W audio system needs more impact for films, sport or music.
There are three HDMI connections, all supporting high-frame-rate 4K up to 144Hz, along with two USB-A ports. Wi-Fi 5 and Bluetooth 5.3 are built in, while eARC provides a suitable connection for compatible external audio equipment. Ethernet and optical digital audio outputs are also provided.
A 98-inch television needs to work as more than a large screen, and the UE98U9000HKXXU is equipped for a wide range of everyday entertainment. Streaming services, broadcast television, gaming and connected devices can all be brought together through the Tizen platform and its selection of connections.
The picture processing is particularly useful when you are watching a mixture of modern 4K content and older or lower-resolution material. Instead of restricting the TV to native 4K sources, its processing is designed to make compatible content look more appropriate on the large display.
The TV can also form part of a wider entertainment system. Bluetooth, HDMI eARC, optical audio and Q-Symphony give you several ways to connect compatible audio equipment, while SmartThings can bring supported smart-home devices into the same ecosystem.
The Samsung UE98U9000HKXXU is particularly suited to customers who want a very large screen without moving to an 8K television.
It makes sense for a dedicated film and streaming setup, a large living room where a smaller television would lose impact, or a gaming and sport-focused room where the 98-inch display can make fast-moving action easier to follow. The 144Hz VRR support also makes it worth considering for customers with compatible gaming hardware.
Because the TV measures more than 2.18 metres wide, careful planning is essential. With the stand fitted it measures 2,181.1mm wide by 1,298.2mm high and 402.3mm deep, while the screen itself is 63.5mm deep without the stand.
The UE98U9000HKXXU combines the visual scale of a 98-inch screen with 4K resolution, AI-based picture processing, a high refresh rate and a full Smart TV platform. That makes it a flexible choice rather than a television designed around one particular type of viewing.
Its connectivity also gives you room to build around the television. Three HDMI inputs, eARC, Bluetooth, Wi-Fi, USB and optical audio cover a broad range of external devices, while FreeSync Premium and 4K 144Hz support add useful capabilities for compatible gaming equipment.
The slim design provides a wall-mounting option, while the flat feet allow freestanding installation. The VESA mounting specification is 600 x 400mm, giving customers a clear starting point when checking wall-mount compatibility.
Yes. It has a 4K resolution of 3,840 x 2,160 pixels, with 4K AI Upscaling available to process compatible lower-resolution content.
The screen measures 98 inches diagonally. With the stand fitted, the television is 2,181.1mm wide, 1,298.2mm high and 402.3mm deep. Without the stand, it is 2,181.1mm wide, 1,244.1mm high and 63.5mm deep.
Yes, particularly with compatible gaming equipment. It supports VRR, FreeSync Premium, Game Bar, Gaming Hub and up to 4K 144Hz through its HDMI connections.
Yes. It uses Tizen Smart TV and supports streaming services, Samsung TV Plus, SmartThings, Bixby and compatible voice assistants. Samsung also provides Vision AI features on this model.
Yes. The TV has HDMI eARC and optical digital audio output, while Q-Symphony is available with compatible Samsung soundbars.
Yes. The television has a VESA specification of 600 x 400mm and is also listed as supporting Samsung’s Full Motion Slim Wall Mount Support (Y22). The substantial size and weight mean the wall and mounting equipment should be checked carefully before installation.
The television weighs 53.4kg with its stand fitted and 51.8kg without the stand. The packaged weight is 76kg.
Samsung states that Tizen OS upgrades will be supported for up to seven years from 2026 for products released in 2026, subject to its stated conditions.
Buying a 98-inch television is a significant purchase, so getting the right advice before ordering is important. Snelling Gerald Giles is an independent electrical retailer with experienced teams who can help you choose a television that suits your room, viewing habits and wider entertainment system.
Televisions are one of the products where seeing the scale and picture for yourself can make a real difference. Visit our Norwich or Blofield showroom for friendly advice and to see selected products in person.
We can also help with delivery and television installation where applicable, making it easier to get a very large screen safely into position and ready to use. Our Price Match Promise provides additional purchasing confidence, while our team remains available for helpful after-sales support once your television is installed.
We offer FREE standard delivery on most orders over £100.
We aim to dispatch in-stock orders within 2 working days of receiving them. Once your order has been processed, you'll receive an email confirming your estimated delivery date.
For full details follow the link below.
Delivery Information ›Professional installation is available on a wide range of large home appliances and can be added during checkout.
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All installations are carried out by our own experienced engineers. We'll install your new appliance, remove the packaging and connect it where appropriate (excluding gas appliances).
Installation is available across Norfolk and North Suffolk. Simply add a large appliance to your basket and enter your postcode to check availability.
Once you've placed your order, we'll contact you to arrange a convenient delivery and installation date.
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