1 year manufacturer warranty
5 year promotional warranty
Registration by Customer Required
More details
Further details can be found on our delivery information page.
Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
,Would you like our technicians to install your TV? We want your installation to go smoothly so please review here, what is included with this standard installation.
,Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
,Would you like our delivery team to take away and recycle your old television when we deliver your new one?
,Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
Need help or technical advice on a product or service? Get in touch, we’re always happy to help.
Call us on : 01603 599 599
Take your home entertainment to the highest level with Sony’s Full-Array LED 4K Smart TV. State-of-the-art technology delivers exceptional, true-to-life detail and vibrant, natural colours.
Sony Display
Delve into whole new realities with Sony’s powerful Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. The processor also upscales all your favourite content to 8K resolution, enhancing colour, depth, and detail on the 50” screen.
Sony’s Full-Array LED screen uses zones of LEDs lit or dimmed independently to reproduce realistic brightness and shadow details in dark scenes. Coupled with XR Triluminos Pro technology, the XR50X90SU has access to over a billion colours and reproduces each one as seen in the real world. Together with the powerful processor, it can detect colour from saturation, hue, and brightness to deliver natural shades in perfect detail.
With XR Motion Clarity, the processor analyses motion across several frames to ensure the action is smooth, bright and free from blur. Watching sport and fast-paced action scenes just got a whole lot better with Sony.
Featuring Acoustic Multi-Audio and sound positioning tweeters, you’ll hear audio from the right place in every scene thanks to speakers integrated into the frame. What’s more, when you connect a compatible Sony soundbar to your TV, Acoustic Centre Sync amplifies the centre speaker channel. The result is clearer and fuller vocals as well sound matching on-screen action for a completely immersive experience.
Smart Entertainment
You’ll find a range of connection options including four HDMI and two USB ports, so you can link up a host of devices such as a games console or DVD/Blu-Ray player. Keep the whole family entertained with the XR50X90SU.
Why not stream from your PC, download apps from Google App Store and search the web on your Wi-Fi enabled smart TV? Or, use Bluetooth to link a phone or tablet wirelessly – a great opportunity to look back on your most precious memories. There’s also Chromecast built-in, making it easy to cast content from your phone.
Choose from a wide range of channels using the integrated digital TV service. You can also choose from a whole host of on-demand and streaming apps including, BBC iPlayer, ITV Player, My5, YouTube, Disney+, and Spotify. There’s something for everyone on the XR50X90SU.
Control this Sony TV with your voice with Google Assistant and Alexa and find movies, apps, play music and more all on the stunning 4K screen. You’ll also find a minimalist design and a narrow bezel for fewer distractions.
Display the TV using the slim blade stand or mount it on the wall for a streamlined look. Equipped with all the features you need in a black finish; this TV is designed for every family and home.
Bring home the ultimate entertainment package with Sony’s XR50X90SU. Its 4K UHD capabilities and 50” screen makes this TV ideal for every home. Get yours today.
| Brand Name | Sony |
| Manufacturer | Sony Corporation |
| Product Type | HDR TV |
| Smart TV | Yes |
| Operating System | Google TV |
| Screen Size | 50" |
| Screen Technology | UHD HDR |
| Energy Efficiency Class | G |
| Colour | Black |
| Height | 71.5 cm |
| Width | 111.9 cm |
| Depth | 28.6 cm |
| Weight (Approximate) | 14.1 kg |
| Maximum Resolution | 3840 x 2160 |
| Aspect Ratio | 16:09 |
| Standard Refresh Rate | 100hz/120hz (native) |
| Backlight Technology | LED |
| Digital Tuner | Yes |
| RMS Output Power | 20w |
| PC Streaming | Yes |
| Headphone | No |
| Webcam | No |
| HDMI | Yes |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| Number of SCART Interfaces | Not applicable |
| Ethernet | Yes |
| Bluetooth | Yes |
| Wi-Fi | Yes |
| Virtual Assistant Supported | Alexa Siri Google Assistant |
| VESA Mount Compatible | Yes - mount must be purchased separately |
| DLNA Certified | No |
| Streaming services & apps supported | BBC iPlayer 4od ITV Player My5 YouTube Disney+ Spotify |
| Features | Remarkable realism of 4K HDR Processor X1 Upscale any content closer to 4K with 4K X-Reality PRO Experience cinema thrills with Dolby Vision and Dolby Atmos You'll see sharp details in fast moving scenes with Motionflow XR |
| Additional Information | Power Saving Mode Back light off mode Eco settings Light sensor BRAVIA CAM support Recycled plastics Eco packaging |
| Shipping Height | 78.2 cm |
| Shipping Width | 122.5 cm |
| Shipping Depth | 14.1 cm |
We offer FREE delivery on orders over £100. Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered by our own delivery teams, installation services can also be selected during the checkout process. Unfortunately, we are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
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