Samsung The Frame Pro gets a WOW from us
The first thing that stands out about the Samsung 2025 The Frame Pro collection is how seamlessly it blends into its surroundings. With its elegant, modern frame design, clip-on customisable bezels, and a wall-mount that allows the television to sit flush against the surface, it doesn’t look like a conventional TV — it looks like a piece of art. When switched to Art Mode, it transforms into a digital gallery, displaying curated artworks or personal photographs in Pantone-validated colour. The benefit here is two-fold: it serves as a premium television for everyday viewing and a stylish décor element that enhances any interior, even when the screen is off.
From a technical perspective, The Frame Pro impresses with its Neo QLED 4K display. This combines Quantum Dot technology with mini-LED backlighting under Samsung’s Quantum Matrix system, resulting in richer colours, deeper contrast, and improved brightness. The addition of the advanced NQ4 AI Gen3 processor provides exceptional upscaling, scene-by-scene optimisation of picture and sound, and AI-driven enhancements across all types of content. For users, this means sharper clarity, smoother motion, and an optimised experience whether you’re streaming films, watching live sport, or gaming.
The Frame Pro boasts a matte display finish, which reduces glare and reflections. This makes it comfortable to view in bright rooms or spaces with abundant natural light. The wireless One Connect box offers another practical advantage. Rather than having multiple cables hanging from the television, the connection hub can be placed up to ten metres away, resulting in a cleaner and more minimalist setup. The end result is a space that looks tidy, modern, and thoughtfully designed.
In terms of smart features, The Frame Pro includes adaptive sensors that automatically adjust brightness and colour temperature according to ambient lighting. Motion sensors detect when someone enters the room, waking the display from standby to showcase art, then dimming or turning off when the space is empty. It also comes equipped with full smart functionality, voice assistant integration, and seamless connectivity to popular streaming platforms and the SmartThings ecosystem. These features work together to create an effortless and connected entertainment experience.
The Frame Pro’s Art Mode has also been refined. Users can now upload their own photographs or select from a growing library of curated artworks. Custom matting and digital frame options allow for further personalisation, ensuring that the TV complements any décor style — from contemporary minimalism to classic elegance. This feature transforms the television into an evolving art display that reflects your individual taste.
For gamers and sports enthusiasts, The Frame Pro supports refresh rates of up to 144 Hz on selected models, along with motion-enhancement features powered by the AI processor. Fast-paced scenes appear smoother and more natural, while input lag is reduced for a more responsive gaming experience.
In summary, the Samsung 2025 The Frame Pro Neo QLED TV combines cutting-edge technology with refined aesthetics. It delivers outstanding image and sound performance while serving as a striking design feature within the home. Perfect for those who value both style and substance, it transforms television viewing into an immersive and beautifully integrated experience.
