Why Gerald Giles?

No other electrical retailer in Norwich offers this range of services and level of expertise

  • 65 years in the business and still going strong
  • Virtually unlimited choice matched with great prices
  • Expert staff
  • Central Norwich location
  • Brilliant installation service and free delivery in Norfolk*
  • Free post sale customer support

65 Years of Experience

Back in August 1948, Gerald Giles opened his first electrical retail store in Rose Lane, Norwich.  For over half a century we have prided ourselves on providing expert advice and assistance to the people of Norfolk, a service that goes way beyond simply the purchase. We are there to help with delivery, installation and post installation support in the ever increasingly complex world of electrical appliances.  Now run by Gerald’s son, Paul we moved to new, larger premises on Ber Street in 2007.

More Choice, Great Prices

The move to new premises allowed for more extensive displays of the latest home entertainment and kitchen appliances. We are now main stockists of Sony, Panasonic, Bose, Bosch, Neff and Miele. In fact we are the only official Miele Centre in East Anglia, something borne out of dealing with Miele for over 50 years. We were one of their first UK stockists back in the 1950s.

But whether you’re looking for the latest LED TV or a dishwasher – we have access to just about every manufacturer in the market, we can get the product in store and delivered to you in a few days and we’ll price match.

Expert Staff Who Talk Your Language

Our customers come back to us time and time again. Why? We believe that all our staff go the extra mile to explain the manufacturers and models available in a way that is easy to understand and jargon free. We’ll never try to sell you anything we don’t think is perfect for your needs – that’s why our customers keep coming back. Add to that free delivery in Norfolk, an excellent installation and removal service and on-going support makes us feel we’ve hit on a winning service combination that people really appreciate.

Central Norwich Location with Free Parking

Our impressive showroom is situation in the centre of Norwich with free parking at the rear. Very handy if want to pick up your purchases. In the showroom itself we have many electrical appliances plugged in and working so can actually use them and familiarise yourself with them before you buy. This is especially true of our Miele Centre.

Unrivalled Installation Service

For products over £100 not only will we deliver free anywhere in Norfolk and North Suffolk but we also take the hassle out of getting your home entertainment systems, TV or kitchen appliance installed and working. We’ll walk you through the features and functions before leave you to enjoy your new purchase. For kitchen appliances we’ll take your old one away and recycle it. That is a truly hassle free shopping experience.

Free Post Sale Customer Support

Can’t get the right spin cycle on your washing machine? Can’t find the right button on your LED TV remote? Got a question about any of your purchases? No problem – gives us a call and we’ll give our our expert advice, free of charge over the phone.

Buy Online

Our new website is full of helpful advice from our experts and unique ratings designed to help you find the right product for you. If you’d like a little more help or to find out about price matching or multi buy discounts – just call us and we’ll be only too happy to help.